ELLE India FBELLE India FB Facebook ad: “I believe we all had that moment of…”
Ran for 54 days, from May 7 to June 30, 2026, the last day Crush saw it.
Run by ELLE India FB on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1483996810067286
- Platforms
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- Niche
- Hair Care
Ad text
#ELLEFashion: I believe we all had that moment of pause when the sandals appeared on Prada’s Spring/Summer 2026 runway. A double take, then another look, then a quick scroll back just to be sure. That familiar shape, that distinct construction—this is Kolhapuri, right? The recognition felt instant, almost instinctive, because this is a design many of us have grown up seeing, wearing, and understanding without needing an explanation. Recently, after months of conversation and criticism, Prada acknowledged India as a source of inspiration and released communication that placed the sandals within that context. There has also been movement towards engagement—conversations with artisan groups, discussions with institutions like NIFT, and the possibility of building structured partnerships within India. I find that shift important, yet incomplete. The word “inspired” sits uneasily here. Inspiration suggests interpretation, a visible shift in form or idea. Head to the 🔗 in bio to read more. . Words by: @anamm__24 . #Prada #Kolhapuris
