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Anita Kucsera’s first experience with hair loss had nothing to do with menopause. It happened years earlier, brought on by the stress of IVF, and it’s what pulled her into the hair, beauty and supplement industry in the first place. By the time perimenopause hit, Anita had already founded Annutri. But the thinning and shedding came back, and she noticed something: everything she’d built so far didn’t fully address what she was going through now. Here’s the problem she kept running into: menopause supplements are built for hormones. Hair supplements are built for follicles. Nobody had connected the two, even though anyone going through this will tell you it’s all connected. “The hormonal shifts of perimenopause and menopause bring far more than hot flushes,” Anita says. “A generation of women were simply told these changes were normal, and sent on their way.” And when she spoke to her community she heard the same problems and the same struggles. This is how Grow it Meno started. It’s built around nettle and horsetail for iron, copper and L-lysine to help the body actually use that iron at the follicle, and ashwagandha, Lion’s Mane and pumpkin seed for the parts of menopause that never make it into the supplement aisle: the brain fog, the joint aches, the skin that doesn’t bounce back the way it used to. Formulated and manufactured here in Ireland. Guaranteed Irish. Built by someone who was solving her own problem, not chasing a trend. Based on our original formula, Grow it picked up Best Supplement for Mental Wellbeing at the EVOKE Wellness Awards 2025. Annutri is all about making people feel good and helping real people with real problems. Anita’s dedication to her community will always be her mission. #annutri #evokeie #menopausalsymptoms #hairloss #perimenopausesupport