Olivia Ashford Facebook ad: “You've been calling it frizz for years, it's actually waves”

About this ad

Meta Ad Library ID

1065259036262247

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

Niche

Hair Care

How we count

Ad text

I spent years thinking I had frizzy hair. Turns out I don't. I have wavy hair, and without the right products, waves just look like frizz 😌 Here's what's actually happening. Wavy hair needs two things: hydration and lightweight hold. Without hydration, the hair dries out and pulls moisture from the air; that's the puffiness. Without lightweight hold, the wave loses its shape before it even finishes drying. Most products are just too heavy for fine wavy hair; they flatten the pattern before it forms. Eve Curls was built by Ewa, a cosmetic chemist with wavy hair herself, who realised nobody had actually solved this properly. Lightweight shampoo and conditioner that clean without stripping, a leave-in for instant hydration, a lightweight foam that locks the pattern in as it dries, and a few drops of finishing oil once it's dry. Thousands of women across Europe have found waves they didn't know they had. Mine were always there; they just needed the right conditions to show up 💛. The full breakdown is at the link if you want to see it for yourself.

Where the ad sends people

evecurls.com

You've been calling it frizz for years, it's actually waves 💛