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There's a moment that happens for a lot of our customers. They make a cup at home, take a sip, and think…. "Wait.. This is really good." A little while later, reviews like this start showing up.. "You've ruined coffee shops for me." We know exactly what they mean. It's not that coffee shops suddenly got worse. It's that home got a whole lot better. When coffee is roasted fresh, carefully air roasted, and crafted to be smooth instead of bitter, something changes. Your morning coffee stops feeling like the cup that gets you by until you can have a better one later. It becomes the one you look forward to. The one you compare every other cup to. Once your kitchen starts making your favorite cup... It's tough to justify settling for anything less.