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2026 Luxury Outlook | Sotheby’s International Realty Key forces shaping luxury real estate in 2026 ↓ • Strenght at the top end Prime real estate continues to outperform broader markets, reinforcing its role as both a lifestyle choice and a long-term store of value. • Global wealth in motion Intergenerational wealth transfer and increased mobility among high-net-worth individuals are reshaping where and how luxury homes are acquired. • Cross-border demand strengthens Buyers are increasingly international, prioritising stability, lifestyle and diversification over purely domestic investment decisions. • A return to balanced inventory Prime markets are moving toward healthier supply levels, creating more considered, strategic buying opportunities. • Lifestyle defines modern luxury Wellness, privacy, architectural quality and legacy appeal are now central to purchasing decisions, surpassing purely speculative motives. • Europe’s luxury entry point evolves Across Europe, luxury is less about a fixed price threshold and more about unique location, cultural depth and long-term lifestyle value. • Mediterranean markets in focus Italy, Greece and Montenegro are seeing rising interest as buyers seek authenticity, coastal living and discreet luxury — offering heritage, natural beauty and strong upside within the European luxury landscape. #LuxuryOutlook2026 #SothebysInternationalRealty #RealEstateAgent #RealEstateBroker #PropertyMarket