Michael Harrison Facebook ad: “I blamed my dad for 10 years. It wasn't him.”

About this ad

Meta Ad Library ID

1283599407238773

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

Niche

Skincare & Beauty

How we count

Ad text

I used to think the lines on my forehead were just genetics. My dad had them. His dad had them. I just assumed that's how it went. So I didn't do much about it. Used whatever moisturiser was in the bathroom, figured it was just age, moved on. What I didn't know — and what took me way too long to find out — is that most of the products I'd been using were actually making it worse. Not slowly worse. Actively worse. The synthetic ingredients in standard moisturisers — the preservatives, the emulsifiers, the stuff you can't pronounce — your skin doesn't recognise any of it. So instead of absorbing it, your skin treats it like a foreign substance. That low level inflammation response, over years and years of daily use, accelerates the breakdown of collagen. Which accelerates the lines. Which I'd been blaming on my dad. The fix wasn't another product. It was getting rid of the chemicals entirely. I switched to something with four ingredients — beef tallow, honey, beeswax, olive oil. Nothing else. Nothing my skin doesn't already recognise. Beef tallow is molecularly identical to the oil your skin produces naturally. No foreign substances. No inflammation response. Just your skin getting exactly what it needs. The difference in my forehead after a couple of months wasn't dramatic. But it was real. And my wife noticed before I said anything. I linked the article that explained all of this way better than I can below. Worth a read if you've been blaming your dad for your skin.

Where the ad sends people

bare-ritual.com

I blamed my dad for 10 years. It wasn't him.

A guy comes to me frustrated. He went to a dermatologist because his face was permanently red — cheeks flushed, broken capillaries, the kind of redness that makes people ask if he's been drinking.