Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 12, 2026

12
days it ran
0
relaunches

Ad copy

I'm 38 and I've worked outside for fifteen years. Sun. Wind. Cold. Washing my hands thirty times a day with whatever soap is near the sink. I accepted that my skin would show it. Comes with the territory. By my mid-30s I had lines that guys who work in offices don't get until their late 40s. Redness across my cheeks that my wife said looked like rosacea. Dry patches in winter that would crack if I didn't do something about them. I tried doing something about them. Every product I used either did nothing or made the redness worse. The moisturisers my wife recommended — the ones with the long ingredient lists — would calm things temporarily and then my skin would flare again within a day or two. Like it was reacting to something in the formula. Saw a dermatologist at 36. She said the redness was rosacea, likely aggravated by occupational sun and wind exposure. Prescribed a topical antibiotic cream and told me to avoid triggers — hot showers, spicy food, temperature extremes. I work outside in Australian summer. Temperature extremes aren't optional. The cream helped for a few weeks. Then it stopped helping. Then I stopped using it. I started reading about what was actually happening in the skin. What the barrier does and what it needs. Why some people who work outdoors their whole lives have decent skin and others look twenty years older than they are. The difference isn't sun exposure. It's barrier integrity. The skin barrier — the lipid layer that protects against environmental damage — either stays intact or it doesn't. If it's intact, it handles the elements. If it's compromised, everything gets through and causes inflammation. What compromises it: over-washing with harsh soap, synthetic compounds in skincare products, anything that strips the natural oils the skin produces to maintain the barrier. I'd been doing all of those things for fifteen years. Grass-fed beef tallow. Raw honey. Cold pressed olive oil. Organic beeswax. Four ingredients with a fat profile that mirrors what the skin produces naturally. No synthetic compounds. No preservatives. Nothing that strips the barrier further. I've used it twice daily for five months. Still working outside every day. The redness is mostly gone. The cracking in winter — gone. My wife says my skin looks better than it did when she met me at 29. I don't know how to explain that except that for fifteen years I was making it worse and now I've stopped. → bare-ritual.com

My Skin Aged 10 Years In 3. Here's Why ☝️

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.

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Michael Harrison Ad — Ran 12 Days | Crush Ad Library