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Most marketing advice for pet resorts stops at "run ads and get reviews." That's not a funnel. That's two tactics floating in space. "How do I get more customers?" has no useful answer. Try this one instead: where exactly do people stop moving toward booking with me? Write down four numbers from last month: 🗺️ How many people found you (Maps views, sessions, impressions) 📞 How many contacted you (calls, forms, booking starts) ✅ How many booked 🔁 How many booked again Now calculate the conversion rate between each step. One of them will be dramatically worse than the others. That's your funnel. That's the only thing worth working on this quarter. A facility with a 2% inquiry-to-booking rate doesn't need more ad spend, as more traffic just makes the leak leak faster. Our latest blog walks through all four stages of the pet care funnel and what to fix first: https://ow.ly/BXNT50Zs7Za #PetMarketing #MarketingFunnel #CustomerJourney
The Pet Resort Marketing Funnel: What Actually Happens Between "I Need Boarding" and "Here's My Credit Card" - Pet Resort Marketing
Pet Resort Marketing The Pet Resort Marketing Funnel: What Actually Happens Between “I Need Boarding” and “Here’s My Credit Card” Most marketing advice for pet resorts stops at “run ads and get reviews.” That’s not a funnel. That’s two tactics floating in space. A funnel is a model...
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