Ad copy

Something changed in pet care marketing over the past year. Let us show you what. Mark Sherman analyzed the traffic data from 150+ pet resort websites over the past year, and we are seeing a pattern that's both clear and concerning: website visits are declining industry-wide, even for facilities ranking #1 in Google Maps. This isn't a ranking problem. It's a fundamental shift in how AI-driven search systems surface pet care businesses and how pet parents make decisions before they ever visit a website. Check out Part 1 of a 9-part series breaking down what's actually happening in pet care marketing in 2026. This first article covers: - Why strong rankings no longer guarantee calls or bookings - How AI search answers pet parent questions before website visits - What Google Maps visibility limitations mean for local pet resorts - Why fewer website visits might not mean you're failing If your facility is operationally strong but your digital metrics don't match what you're seeing in real life, this explains why. https://ow.ly/nbc550XXgCA This is the start of a deep dive into how pet resort marketing needs to adapt. Part 2 coming soon. hashtag#PetCare hashtag#PetResort hashtag#DigitalMarketing hashtag#PetBusiness hashtag#AISearch