Make It Better Foundation ad creative
Make It Better Foundation
Make It Better Foundation

Inactive· since Jun 23, 2026

7
days it ran
0
relaunches

Ad copy

By the time my daughter Emma was 7, I could see that her "picture-perfect life" also made her a prime candidate for the mental health challenges facing an alarming number of "Perfect Girl" teens in affluent communities like ours. I'll forever wonder if my own overachieving, multitasking tendencies caused me to miss important warning signs. But I am also proud of how I supported Emma and encouraged her to leave a stable corporate job and pursue her passion — a decision that also accelerated her recovery and helped transform her into an author and beloved Bookstagram, BookTok, and Substack voice. I am similarly proud that Make It Better has built an expanding, engaged community of mental health experts, researchers, storytellers, philanthropists, and advocates through our Philanthropy Awards process, including The Family Institute at Northwestern University. Fifteen years into Emma's mental heath journey, and even longer into my Make It Better calling, this feels like an opportune time to share valuable free advice and to ask for your help, too. On Better.net (link in bio), Emma shares a simple but powerful formula for dealing with anxiety, alongside my responses as her mother — shaped not only by 15 years of loving, worrying about, and learning alongside her, but also by conversations with therapists, researchers, and mental health advocates through Make It Better collaborations, including recent work with The Family Institute and bestselling author and family therapist Vienna Pharaon. I hope these insights encourage you to share this advice and join our expanding community working to make mental health resources more accessible and honest conversations about anxiety and emotional wellness easier for everyone. If this mission resonates with you, we also invite you to share, subscribe for free to our Better Letter email newsletter, or donate in support of that work.

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Make It Better Foundation Ad — Ran 7 Days | Crush Ad Library