Nicole Kiser ad creative
Nicole Kiser
Nicole Kiser

Active· since May 13, 2026

122
days running
1
relaunches
27,513
EU reach

Ad copy

"Rich people raise their children to understand human nature. Poor people just send their kids to tutoring classes. No matter how well your child dances, they are just entertainment for the rich. No matter how high your child scores, they are just proving they can follow instructions." I heard that in a video last month and it made me furious. I thought it was arrogant and out of touch. It had me thinking for a minute but I moved on with my life and forgot about it. Then my son came home from school and told me about a kid in his class named Daniel. He said Daniel was "different." I asked what he meant. He said "I don't know, everyone just listens to him. Even the teacher. He just says things and people go along with it." I didn't think much of it. I figured Daniel was probably just a confident kid. Some kids are like that. Some kids aren't. Mine wasn't. Mine was the one who came home upset because his friend group dropped him for a week and he had no idea why. Mine was the one who got talked into trading his best Pokémon cards for garbage because an older kid told him it was a fair deal. Mine was the one who would rather fail silently than raise his hand and risk being wrong in front of people. I told myself that's just who he is. He'll grow out of it. He's only 10. Then I met Daniel's mother at a school event. I asked her — half joking — "What are you feeding Daniel? My son thinks he runs the school." She laughed. Then she said something that hit me like a truck. She said "We don't really focus on school. School teaches him facts. We teach him people." She said since Daniel was about 8, her and her husband started teaching him basic psychology. Not therapy. Not feelings charts. Actual principles — why people follow crowds even when the crowd is wrong. Why confidence makes people trust you before you've proven anything. Why most people can be manipulated just by creating urgency or scarcity. How to read what someone actually wants versus what they're saying. She said they used a comic book version of something called Murphy's Law — and Daniel just picked it up one day off the kitchen counter and never put it down. I stood there nodding but inside my stomach was on the floor. Because that's when I remembered that video. The one I thought was arrogant. The one I dismissed. And I realized that woman wasn't being arrogant. She was describing exactly what I was doing. I was raising my son the way poor people raise their children. I was sending him to school and assuming the system would handle it. Math tutoring, soccer, piano lessons — filling his schedule with things that look impressive but don't teach him a single thing about how people actually work. I was raising a child who could pass every test but couldn't read a room. A child who could follow instructions perfectly but had zero idea when someone was playing him. And I thought that was enough. Because that's how I was raised too. Daniel's mother wasn't spending more money than me. She wasn't sending Daniel to some elite private school. She was just teaching him a completely different game. The game that video was talking about. The one I didn't want to hear. I ordered the book that night. The comic version of Murphy's Law. It showed up two days later and I opened it before my son even saw it. I wasn't expecting much honestly. But this thing has hundreds of lessons in it — everything from why people follow the herd, to how confidence changes the way people treat you, to why most people freeze under pressure and how to be the one who doesn't, to how scarcity makes people make stupid decisions, to how to tell when someone is manipulating you versus actually being honest. And it's all explained through comics and illustrated stories. Not textbook stuff. Not lectures. Actual stories a kid would want to read. I remember thinking — I'm 34 and I didn't know half of this. I left it on the kitchen table. Didn't say a word. Didn't make it a thing. My son picked it up while eating cereal the next morning and I watched him read three chapters without looking up once. That never happens. This is a kid who won't finish a book I hand him. But I didn't hand him this one. He just found it. And because it looks and reads like a comic, he didn't treat it like a lesson. He treated it like something he actually wanted to read. Over the next few weeks I started to notice things I wasn't expecting. He came home and told me a kid at school tried to get him to do something stupid and he said no. Not a big deal, except when I asked him why he said no, he said "because he was using pressure to make me decide fast so I wouldn't think about it." My son said that. He's 10. I just stared at him. He went back to eating his snack like it was nothing. Then it kept happening. He started pointing things out — "Mom, that commercial is using scarcity, they want you to think it's running out so you buy it fast." He told me his friend was "following the herd" about something and explained what that meant. His teacher pulled me aside at pickup and said "I don't know what's happening at home but he's been speaking up in class in a way he never has before." My sister visited and after dinner she said "Something is different about him. He talks like a little adult." That one got me. Because you spend years worrying your kid is too soft, too naive, too easy to push around. You lay awake wondering if they're going to be okay out there. And then someone who isn't you — someone with no reason to say it — tells you your child sounds like a little adult. I don't know how to describe that feeling other than — I finally felt like he was going to be alright. The difference between Daniel and my son was never personality. Daniel wasn't born confident and my kid wasn't born weak. Daniel's parents just gave him something mine didn't have. A way of understanding people. A way of seeing what's actually happening instead of just reacting to it. And now my son had it too. Not because I sat him down and lectured him. Not because I sent him to another class. Because a comic book taught him what I never knew how to teach him myself. And that's when it finally clicked for me — why rich, successful people keep raising rich, successful children. It's not the money. It's not the schools they send them to. It's not genetics. They're passing down a way of thinking. They're teaching their kids how people work, how to read situations, how to never be the one getting played. And the rest of us are out here signing our kids up for piano lessons thinking we're keeping up. I think about the version of my son before this book and it scares me. He was a great kid. Sweet, kind, good grades. But he was completely defenseless. And I was so busy making him smart that I forgot to make him sharp. I almost let him walk into the real world with no understanding of human nature. No ability to read people. No clue when someone is using him. And everything I've read says before 13 is when their brain is still building the foundation for how they think for the rest of their life. After that the patterns harden. The kid who follows the crowd at 10 becomes the adult who follows the crowd at 30. The kid who can't say no to a friend at 11 becomes the adult who can't say no to anyone. I'm still angry about that video. But not at the woman who made it. I'm angry at myself for dismissing it. And I want to be clear — there's nothing wrong with putting your kids in extracurriculars. Soccer, piano, dance — those things are great. I'm not saying stop all of that. I'm saying that none of it replaces teaching your child how the real world actually works. I filled my son's schedule thinking that was enough. It wasn't. Because the school system was never going to teach him why people behave the way they do. It was designed to make him sit down, be quiet, and move when the bell rings. And I went along with it because that's how I was raised too. If your child is between 8 and 13 — please hear what I couldn't hear when I first saw that video. Don't do what I did for years. Don't keep sending them to classes and assuming that's enough. The kids who end up thriving aren't the ones with the best grades. They're the ones whose parents taught them how people work. How the world actually operates. How to walk into any room and not be the one who gets played. Daniel's mom figured that out early. I almost figured it out too late. You're reading this right now which means you still have time. Don't waste it the way I almost wasted mine. The book is called Murphy's Law — the comic version, by Doris Walton. Just leave it on the table. You won't have to say a word.

If you have a child or grandchild read this ☝️

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