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Studies show smell triggers attraction faster than any other sense, before sight, before sound. It's the one signal you can't fake and can't hide. And in 28°C heat, when everyone's a bit sweaty and self-conscious, it matters even more. But here's what most men get wrong in summer: they spend £200+ on a designer cologne, spray it on dry, sun-damaged skin, and watch it evaporate before they've even made it to the pub. They're paying premium prices for a fragrance that announces itself loudly for an hour and then ghosts them for the rest of the day. The men who actually turn heads in summer do something different. They wear scent that lives in their skin, not on top of it. Hydrated, healthy skin holds fragrance for 8+ hours. Sun-dried skin doesn't. That's also why their skin still looks good in September while everyone else's looks like a leather handbag. That's what we built a luxurious body butter inspired by the world's most iconic high-end fragrances that hydrates the damage the sun's doing to your skin AND keeps you smelling incredible from morning coffee to last orders. Without the £200 price tag. Without the dry skin. Without the fade. 50,000+ men have made the switch. 🎁 Buy 2, Get 1 Free + use code GENTS15 for an extra 15% off 🤝 30-day money-back guarantee → https://gentsbodycare.com