Ad copy

Let's talk about the great fragrance con. Politely, because nobody's actually lying to you. You buy the bottle. It costs more than a weekly shop. It smells phenomenal in the shop, phenomenal on your wrist, phenomenal for about two hours. Then it's gone, and you're a man who paid £200 to smell incredible until mid-morning. You top it up. The bottle empties. You do it again. Here's what almost nobody tells you: most of that money is buying you the first two hours and a heavy glass bottle. The scent itself the actual oils is a far smaller part of the equation. Which is why a fragrance body butter does something a spray physically can't. It carries the same families of scent in a rich base that sinks into your skin and releases slowly, all day, instead of flashing off in the first hour. We built Gents around exactly this. The scents you already know and love. Fresh and sharp, smoky and bold, warm and sweet in a format that actually lasts. One customer who knew his fragrances put it simply: "Just like the original, but much longer lasting." Another, more bluntly: "I was dubious at first. I need not have been." 50,000+ men have made the switch. Not because they stopped caring about designer scents because they finally found a way to wear them all day.