Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 8, 2026

4
days it ran
0
relaunches

Ad copy

I'm 44 and someone tagged me in a photo at a friend's birthday that I wish I'd never seen. Not overweight. Not sick. Just looked... exhausted. Old in a way that didn't match how I felt inside. I untagged myself and didn't say anything. Started noticing it everywhere. The bathroom mirror in the morning. Work video calls. My reflection in shop windows walking past. At some point I stopped looking. My wife had been buying me things for years. Different moisturisers. An eye cream. A retinol serum that a friend swore by. I used them all. Some for months. Nothing changed. If anything my skin got more reactive — redness that wasn't there before, dry patches that came back worse every time they cleared. I mentioned it to my GP. He looked at me for a moment and said "You're in your 40s. Some of that is just going to happen." Helpful. I accepted it. Figured this was just what I looked like now. Then I read something that reframed everything I thought I knew about why skin ages. Your skin produces its own protective oil — sebum. It's what keeps the barrier working. After 35 that production drops. The products I'd been using were water-based — they can't penetrate the outer skin layer. They sit on the surface, evaporate, and strip your skin's own moisture when they go. The retinol was accelerating cell turnover faster than my skin could repair. Which explained the reactivity. Which explained why stopping always made it worse. I'd been making the problem bigger while trying to fix it. The fix was simpler than anything I'd tried. One ingredient molecularly identical to my skin's own oil. Four ingredients total. Nothing my skin had to identify as foreign. Beef tallow. Raw honey. Olive oil. Beeswax. Week one — the reactivity started calming. Week three — I looked at myself in a video call and didn't immediately look away. Week five — someone took a photo at another birthday. I didn't untag it. One product. One minute. Morning and night. If your face doesn't look the way it used to — the products aren't helping. They might be the reason.

I looked old in every photo at 44.

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.

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Michael Harrison Ad — Ran 4 Days | Crush Ad Library