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🚨 𝗢𝗙𝗙𝗜𝗖𝗜𝗔𝗟 𝗡𝗢𝗧𝗜𝗖𝗘 𝗙𝗥𝗢𝗠 𝗧𝗛𝗘 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚 𝗖𝗥𝗜𝗠𝗘 𝗕𝗨𝗥𝗘𝗔𝗨 🚨 Branding is fragile. Mishandle it, and before you know it, your once-beloved company will be about as recognizable as a witness in a very thorough witness protection program. That’s why we’re compiling 𝟭𝟬𝟭 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗞𝗶𝗹𝗹 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱—a highly unauthorized, deeply necessary guide to the ways brands self-destruct. A joke? Yes. But also, worryingly, not. Will I really write 101 crimes? I have no idea. But my faith in humanity’s ability to invent new and creative ways to sabotage itself is… considerable. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗖𝗿𝗶𝗺𝗲 #𝟬𝟭: 𝗧𝗵𝗲 𝗕𝗹𝗮𝗻𝗱 𝗥𝗲𝗯𝗿𝗮𝗻𝗱 A tragic case where a company scrubs away every ounce of personality in favor of a “clean,” “modern,” and completely unmemorable look. Side effects include: customer confusion, employee existential crises, and the lingering feeling that the new logo was made in Microsoft Word. Swipe through to examine the evidence. And if you’ve ever witnessed a branding crime in the wild, report it in the comments. We’ll add it to the case files. The Bureau is always open. 🔎 #branding #brandstorytelling #brandingtips