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🚨 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗖𝗿𝗶𝗺𝗲 #𝟭𝟲: 𝗧𝗵𝗲 𝗢𝘃𝗲𝗿-𝗦𝗼𝗽𝗵𝗶𝘀𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝗱𝗼𝘀𝗲 🚨 “Let’s remove everything relatable so we look luxurious™.” Some brands get so obsessed with appearing premium that they forget to be understood. Suddenly, their logo is an abstract maze, their tagline requires a translator, and their visuals feel less like a brand and more like… expensive fog. Luxury doesn’t have to mean unreadable. Clear, thoughtful messaging will always beat “cryptic, curated confusion”. (Which, coincidentally, is the title of my autobiography.) *** 🚨 𝗬𝗼𝘂’𝘃𝗲 𝗷𝘂𝘀𝘁 𝘀𝘁𝘂𝗺𝗯𝗹𝗲𝗱 𝘂𝗽𝗼𝗻 𝗮 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗖𝗿𝗶𝗺𝗲 𝗥𝗲𝗽𝗼𝗿𝘁. Branding is a delicate thing. Mishandle it, and your company could go from iconic to unrecognizable faster than you can say “strategic refresh.” That’s why the Branding Crime Bureau is documenting 101 Ways to Kill Your Brand—a completely unauthorized, yet deeply necessary, investigation into the worst branding mistakes. Each crime is real. Each victim? A brand that meant well but didn’t see the disaster coming. Swipe through, take notes, and—most importantly—don’t become our next case study.