Jill Coleman ad creative
Jill Coleman
Jill Coleman

Active· since Sep 9, 2024

733
days running
0
relaunches

Ad copy

👉In 2007, I read ‘The 4-Hour Work Week’ by @timferriss. And while I was intrigued by the idea of automating, creating workarounds and having tighter boundaries to free up my schedule, as a personal trainer working 70+ hours/week, I thought, “There’s no way I could ever do any of this. Nice sentiment, Tim, but you don’t understand my circumstances or the fitness industry. Wouldn’t work for me.” I lived in scarcity for years—constantly scared clients would leave, that I’d run out of money, that I wouldn’t be able to find new clients, etc. I said yes to anyone, any time of the day/week for any amount of money. And it wasn’t until I had an aha moment driving across town on a Friday night at 8pm to train a single client for $15 that I picked my head up and asked, “How is this my life?” Sure, always grateful to be a trainer and make an impact, but I’d had my head down grinding for so many years that I hardly noticed how stuck and miserable I’d become. And then one day, I asked a client to come 30 mins earlier so that I didn’t have any wasted time between clients. And then a few months later, I asked a few clients if they’d consider doing a group workout. And then months later I cut my sessions from 60 mins to 30 mins. And finally, I had the ladyballs to increase my prices. I was scared shitless, ha! But after all those changes to improve my schedule, create time to build my online business, and start valuing my services more, I only lost about 10% of my clientele, but was making more money in less time. So I guess Tim was right. It was possible, if I’d just had the audacity and self-trust to believe I actually had a say in my own schedule/time. Here’s the bottom line: if you argue for your limitations, you get to keep them. If you say you want to do something different, and yet are constantly making rebuttals for why it could never work, then … don’t be surprised when things don’t change. When we find ourselves constantly starting sentences with, “But …” it’s a red flag that we’re living in scarcity and limitation and neglecting the very real possibilities for change, growth and success that lie outside our comfort zone. Drop an emoji below if you agree🙌👇

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