Hikakai Facebook ad: “Spot the difference”

About this ad

Meta Ad Library ID

1417734903141606

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

1

Niche

Hair Care

How we count

Ad text

These are two shampoo bars. One has synthetic surfactants, preservatives, dyes, and fragrance compounds. The other has 11 edible ingredients and nothing else. You can tell which is which just by looking. The green bar is a typical "natural" shampoo bar. Its main cleaning agent is Sodium Cocoyl Isethionate, a synthetic surfactant manufactured using ethylene oxide. The smooth shape comes from factory molding. The color comes from dye. The uniform texture comes from synthetic binders. Most shampoo bars on the market, including the ones labeled "clean," "organic," and "sulfate-free" — are made this way. The brown bar is Hikakai. It's made through hot saponification, natural oils and herbs combined with heat and time. The same process that's been used to make soap for thousands of years. The rough top is where it was hand-cut. The dark color comes from shikakai, neem, and amla, not from dye. The visible flecks are actual herbs. The dense, heavy feel comes from real oils, not from fillers. The complete ingredient list: Coconut oil. Argan oil. Castor oil. Olive oil. Shikakai. Amla. Neem. Hibiscus. Nettle. Rosemary. Bergamot. Lavender. 11 ingredients. Every one is food-grade. Every one is something you could eat. No surfactants, not "gentle" ones, zero. No preservatives. No silicones. No synthetic fragrance. No dye. The difference between a real organic shampoo bar and a synthetic one isn't hidden in the fine print. It's visible. You just have to know what to look for. Now you do. 🔗 https://try.hikakai.com/5-reasons-listicle-hikakai-copy?utm_source=facebook&utm_medium=paid&utm_campaign=native_batch33&utm_content=variation_v1&fbclid=fbclid

Where the ad sends people

try.hikakai.com

Spot the difference

It has zero synthetic surfactants, every ingredient is food-grade, and people have been washing their hair with it since before the pyramids were built. Here's why it works.