Hyundai ArtlabHyundai Artlab Facebook ad: “Hyundai Motor and LACMA (@lacma) are extending their…”
Ran for 12 days, from February 26 to March 10, 2026, the last day Crush saw it.
Run by Hyundai Artlab on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1422695806003397
- Platforms
- Relaunches
- 0
- EU reach
- 557
Ad text
Hyundai Motor and LACMA (@lacma) are extending their longstanding partnership through 2037, opening a new chapter of shared vision and possibility. Over the past decade, this partnership has supported major exhibitions, advanced Korean art scholarship, and empowered 45 artist projects through the Art + Technology Lab. Now, a new chapter begins. Starting in 2028, the Hyundai Project will introduce a newly established biennial survey spotlighting artists with deep connections to Los Angeles and the Pan-Pacific region—each presenting a newly commissioned work, an artist-developed banner installed on the exterior of LACMA’s BCAM a year before the exhibition opening, and an accompanying exhibition catalogue. Meanwhile, beginning in 2026, the Art + Technology Lab will transition into a new biennial grant cycle, expanding its public-facing programs with symposiums, demo days, and collaborative platforms that invite broader participation in experimental, research-driven artistic practice. Join us as we continue shaping the future where art, technology, and community come together. #LACMA Image Credit: 1. Exterior of the Broad Contemporary Art Museum (BCAM) at the Los Angeles County Museum of Art, 2026, photo © Museum Associates/LACMA by Gary Leonard 2. Cover of “All Impossible Deeds: A Report on the LACMA Art + Technology Lab, 2014–2025,”© Museum Associates/LACMA
