Hyundai Artlab ad creative
Hyundai Artlab
Hyundai Artlab

Inactive· since Feb 26, 2026

12
days it ran
0
relaunches
557
EU reach

Ad copy

Hyundai Motor and LACMA (@lacma) are extending their longstanding partnership through 2037, opening a new chapter of shared vision and possibility. Over the past decade, this partnership has supported major exhibitions, advanced Korean art scholarship, and empowered 45 artist projects through the Art + Technology Lab. Now, a new chapter begins. Starting in 2028, the Hyundai Project will introduce a newly established biennial survey spotlighting artists with deep connections to Los Angeles and the Pan-Pacific region—each presenting a newly commissioned work, an artist-developed banner installed on the exterior of LACMA’s BCAM a year before the exhibition opening, and an accompanying exhibition catalogue. Meanwhile, beginning in 2026, the Art + Technology Lab will transition into a new biennial grant cycle, expanding its public-facing programs with symposiums, demo days, and collaborative platforms that invite broader participation in experimental, research-driven artistic practice. Join us as we continue shaping the future where art, technology, and community come together. #LACMA Image Credit: 1. Exterior of the Broad Contemporary Art Museum (BCAM) at the Los Angeles County Museum of Art, 2026, photo © Museum Associates/LACMA by Gary Leonard 2. Cover of “All Impossible Deeds: A Report on the LACMA Art + Technology Lab, 2014–2025,”© Museum Associates/LACMA

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Hyundai Artlab Ad — Ran 12 Days | Crush Ad Library