Michael Harrison Facebook ad: “Coconut Oil DESTROYED My Skin”

About this ad

Meta Ad Library ID

1450055380154208

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

Niche

Skincare & Beauty

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Ad text

I thought I'd figured it out. Forget the expensive serums. Forget the chemical-filled moisturisers. I was going natural. Coconut oil. Clean. Simple. The way our ancestors did it. That's what I told myself anyway. For six months I used it every morning and night. Felt good about it. Felt like I was doing something right. Then my skin started breaking out in a way it never had before. Not just the occasional spot. Deep, painful cysts along my jawline. Blocked pores across my nose and forehead. Skin that looked congested and dull no matter what I did. I couldn't work out what had changed. Then I found out something about coconut oil that nobody mentions when they're recommending it. Coconut oil has a comedogenic rating of 4 out of 5. That means it's one of the most pore-blocking oils you can put on your face. It's predominantly lauric acid — a fatty acid that your skin doesn't actually produce and can't recognise as its own. So instead of absorbing it, your skin tries to push it out. The result? Blocked pores. Congestion. Breakouts that get worse the longer you use it. I'd been doing the right thing — going natural — but I'd picked the wrong ingredient entirely. Here's what I should have been using from the start. Your skin produces its own oil — sebum. It's made primarily of saturated fats. Specifically the same saturated fats found in beef tallow. Not similar. Molecularly identical. Which means your skin doesn't fight it off, doesn't try to flush it out, and doesn't get blocked by it. It just absorbs it completely. Because it already knows what it is. I switched from coconut oil to beef tallow balm six weeks ago. The cysts cleared up in two weeks. The congestion along my nose — gone by week four. By week six my skin looked better than it had in years. Better than before the coconut oil. Better than before any of it. My girlfriend noticed before I told her what I'd changed. Four ingredients. ✓ Grass-fed beef tallow ✓ Raw honey ✓ Extra virgin olive oil ✓ Beeswax No coconut oil. No synthetics. Nothing your skin has to fight off. If you're using coconut oil on your face right now — this is probably what's happening to your skin. And there's a better natural alternative that your skin will actually recognise.

Where the ad sends people

bare-ritual.com

Coconut Oil DESTROYED My Skin

The problem? Most men have never heard of it. And the $500 billion skincare industry has zero incentive to tell you about a 4-ingredient solution.