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Most roasters use drum roasters. We don't. Drum roasters blast direct heat at the bean — scorching the outside before the inside is cooked. That's where bitterness comes from. Fox Coffee uses an IMF hot air roaster. Every bean roasts evenly, inside and out. No scorching. No bitterness. Just sweet, smooth coffee every single time. Tasting Pack — 25% off. Taste what proper roasting actually feels like.