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Ever wondered why some coffee just tastes… better? It's not the machine. It's not the barista. It's how the bean is roasted.Most coffee is drum roasted — direct heat that scorches the outside before the inside is cooked. The result is bitter, flat coffee no matter how you brew it. Fox Coffee uses an IMF hot air roaster. Every bean roasts evenly inside and out. No scorching. No bitter edges. Just sweet, smooth coffee every single time. Try our Tasting Pack, 25% off.