Everyday Heroes NZ ad creative
Everyday Heroes NZ
Everyday Heroes NZ

Active· since Jun 2, 2026

56
days running
0
relaunches

Ad copy

"Mate stop, there’s a car on fire!" That’s what my workmate yelled from the back seat. 3:40 PM. State Highway 5, heading toward Taupo. I’ve been a sparky for 17 years. I drive this road four times a week. I know every bend, every hidden dip. But I’d never seen anything like what I saw that day. A silver SUV was off the shoulder, tilted into a ditch. Thick, oily black smoke was pouring from under the bonnet. I slammed on the anchors and ran. As I got closer, I saw them. A woman in the driver’s seat. Two kids in the back—a boy about 6, and a little girl, maybe 3. The woman was thumping the glass from the inside. I saw her mouth moving, screaming, but I couldn't hear a thing. The glass was too thick. I tried the driver’s door. Locked. Rear door. Locked. The electrics were fried. The "auto-lock" safety feature had turned the car into a vault. The boy was crying; I could see his face pressed against the window. The little girl wasn't crying—she was just staring at me. Like she was waiting for me to do something. I lost it. I kicked the door. I grabbed a rock from the roadside and smashed it against the window. I ran back to my ute, grabbed my heavy torque wrench, and swung with everything I had. 10 hits. 15 hits. Modern tempered glass. It didn't even chip. The smoke was getting thicker inside the cabin. The woman put her hand over her mouth. The boy started coughing uncontrollably. The little girl was still just staring at me. And there I was—a grown man, fit and strong, with a steel tool in my hand—and I was useless. It was the most gut-wrenching feeling of my life. They were right there, a few inches away, and I couldn't reach them. I ran back to the ute, thinking I’d grab the floor jack—maybe that would be heavy enough. And then I remembered. Two months earlier, I’d been at a site safety briefing in Hamilton. An old site foreman, a quiet bloke, sat next to me. We got to talking about road safety. He asked if I had an emergency kit in the ute. "I’ve got a fire extinguisher and a first aid kit," I said. "What about a glass breaker?" he asked. I chuckled. "What, am I James Bond?" He didn't laugh. He told me he used to be a volunteer firefighter. He’d seen too many accidents where people didn't die from the crash, but because they were trapped while the car went up. "Modern car windows are reinforced," he said. "You won't break them with a regular hammer. You need a dedicated tool." When he left, he handed me a small black device. "Here, it's a SafeBreak. Keep it in your centre console. If you ever need it, you’ll thank me." I said cheers, tossed it in the glovebox under a pile of invoices, and completely forgot about it. Until that second. I lunged into the ute. I tore through the glovebox— and there it was at the bottom. The little black tool. I ran back to the SUV. The woman wasn't hitting the glass anymore. She was huddled over, clutching both kids. The boy was coughing non-stop. The little girl had her eyes closed. I pressed the tip of the tool against the corner of the window and pushed. CRACK. The glass didn't just break; it crumbled. A cloud of smoke billowed out. I reached in, pulled the internal lock, and ripped the back door open. I grabbed the boy. I grabbed the girl. I went back for the mother. She was drifting in and out of consciousness, held tight by her seatbelt. I pulled the release, but it was jammed solid. I flipped the SafeBreak around. The integrated blade sliced through that heavy seatbelt like it was paper. Thirty seconds after I dragged her clear, the flames breached the cabin. Thirty seconds. The ambulance arrived 8 minutes later. The mother woke up on the grass. The kids were on oxygen. All three were rushed to hospital. The boy—Leo—was kept in for two days for smoke inhalation. He’s fine now. The girl—Sophie—was shaken up, but okay. The mother—her name is Sarah. Broken ribs, lung irritation, a week in the ward. But alive. When she got out, she spent days trying to find me. She didn't know my name, just that I drove a white ute. She posted on a local Facebook page, and eventually, a mate of mine saw it and gave her my number. She called me. She was sobbing. She said, "You saved our lives." And I told her: "It wasn't me. It was a bloke I met at a safety briefing who gave me a keychain." That night, I sat at home in the quiet. My wife asked what was wrong. I told her the whole story. Then I did the math. I’ve been on the road for 17 years. In that time, I’ve driven past dozens of accidents. I’ve stopped at a few. I’ve tried to help. And in all those years, I never—not once—had a tool to break a window. If there had been people trapped in any of those other crashes, I would have stood outside like everyone else. Waiting for the fire brigade. Banging on glass that won't break. Helpless. Until a stranger gave me a little black tool. The day after the accident, I ordered 10 SafeBreak units. One for every van in our fleet. And if the boys laugh or roll their eyes, I tell them about Sarah, Leo, and Sophie. And I tell them about those thirty seconds. No one laughs after that. I’m not here to tell you what to do. I’m an electrician, not a preacher. I’m just telling you that I drive these New Zealand roads every day. I see the wrecks. I see the cars in the ditches. And I know that in any one of them, there could be a mum and two kids who can’t get out. The difference between life and death is something that fits in your glovebox. Sarah and her kids are home today because one person cared enough to pass a tool along. A bloke I don’t really know, and probably won't see again, saved three lives. He wasn't there. He didn't see the fire. He didn't hear the kids coughing. But he gave me the tool. And I was there. So if someone ever gives you a SafeBreak, or you buy one yourself and toss it in the car and forget about it— Just know that one day, someone might be very glad you didn't throw it away. Like Sarah was. Like three people are today, because of a little tool a tradie didn't even ask for. Sometimes that’s how it works. Someone gives. Someone receives. And someone lives. And that’s worth every cent.

A tool every Kiwi parent should have in the car.

Be ready when every second counts.

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