Everyday Heroes NZ ad creative
Everyday Heroes NZ
Everyday Heroes NZ

Active· since Mar 30, 2026

119
days running
0
relaunches

Ad copy

“It’s alright, we’ll get out of this.” That was the last thing Lauren — my closest friend — said to her daughter before they almost didn’t make it home that day. I’m writing this at 4:17 in the morning. I haven’t slept properly since she told me what happened. Lauren — an incredible mum and one of the calmest, most level-headed people I know — was driving home with her 6-year-old daughter, Ayla, after visiting her parents. Just a regular Thursday. 5:37pm. A drunk driver slammed into them from behind. He lost consciousness on impact. Lauren’s car spun out, smashed into the median barrier, and immediately began to catch fire. Lauren survived the hit. Ayla survived. They were both conscious. That’s what saved them from the first crash. And it’s also what nearly killed them. The doors locked from the force of the impact. The electrical system died. The power windows stopped working. The car started burning… fast. When Lauren told me everything two weeks later, she was shaking and crying so hard she could barely get the words out. She said: “I’m a doctor. I save kids every single day. But in that moment… I realised I couldn’t save my own Ayla.” She tried everything she could think of. She yanked out the headrest — smashed it against the window 15, maybe 20 times. The glass didn’t crack. She tried kicking the window with both legs. Nothing. She tried cutting Ayla’s seatbelt with her keys. Still nothing. And Ayla was screaming: “Mum, the fire! Mum, the fire!” Lauren could see the flames crawling closer. She could smell the smoke filling the cabin. She knew they were running out of time. “That was the moment,” she told me, “I knew we were going to die in that car. And I knew I couldn’t save her.” Three minutes. That’s all the time that passed from the crash until someone finally reached them. Three minutes where Lauren and Ayla were trapped. Alone. Fighting for their lives. Then — at the very last second — a truck driver happened to pass by. He saw the flames. Stopped instantly. Ran towards the car. He shouted: “Move away from the window!” And with one press, the window exploded. Two seconds — and the seatbelts were cut. Within half a minute, Lauren and Ayla were outside. Alive. All because that truck driver had a small emergency escape tool in his vehicle — what we now call SafeBreak. When Lauren finished telling me everything, I couldn’t stop thinking about it. I asked her, “How is it possible we’re not taught this? How is this not required in every car? What would’ve happened if that truck driver hadn’t been there?” She wiped her eyes and said: “You’re right. No one prepares us for moments like these. I honestly thought the headrest could break the window. I thought I could kick it out easily. I thought I had a chance. If that driver hadn’t shown up at the exact second he did… Ayla and I wouldn’t be here today. And so many other parents don’t know this could happen to them too.” The moment I heard that, I ordered ten SafeBreak units — one for every car in my family. I felt like I had to share their story. I couldn’t let anyone else go through what Lauren and Ayla did. Each kit came with a piece of tempered glass — the same glass used in nearly every modern car. I pressed the tool against it. Click. The glass shattered instantly. Then I tried the seatbelt cutter — it sliced through a bag strap like paper. Right then and there, I understood: this is the difference between life and death. One press could’ve saved them — without waiting for a truck driver, without hoping a stranger happened to be passing by. Think about that for a moment. In modern cars, after a crash: • The doors can lock automatically • The electrical system can fail • The power windows stop working And a headrest cannot break tempered glass. And sometimes… you only have a few seconds before smoke fills the car. Lauren was lucky. It didn’t all happen instantly. But I can’t stop thinking about those three minutes — the minutes where she believed they were taking their last breaths together. She’s a doctor. A strong woman. Organised. As careful and prepared as anyone I know. And if it could happen to her — it can happen to anyone. No matter how safe or responsible we think we are, it only takes one thing outside our control for everything to change. Lauren told me something I’ll never forget: “I can’t go back and stop that crash. But I can make sure no other mum goes through what I went through. Not that helplessness. Not that fear.” She bought six kits — for every car, every family member, even a few close friends. And today, thousands of parents overseas already keep one in their vehicles. Because they’ve realised something simple: It’s not if it happens. It’s when. And when that moment comes — do you want to be prepared, or hope someone passes by at the perfect second? Lauren was lucky. That driver arrived just in time. But what if it happens to you… and no one is there? I’m not here to tell you what to do. I just want you to know that sometimes being careful — like Lauren — isn’t enough. Sometimes being a good driver isn’t enough. Sometimes something completely out of your control changes everything. And while you can’t prevent every crash… sometimes one small tool can change the outcome entirely. Many people didn’t get that chance. You still can.

The Tool That Saved Lauren and Ayla in Seconds

Be ready when every second counts.

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