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This is going to sound like an ad. It's not, I just don't know how else to share it. I turned 43 this year and for the last couple of years my face has just been looking older than I felt. Dry, lined, kind of tired looking even when I wasn't tired. My wife kept getting me to try things — moisturisers, serums, all of it. I'd use them, nothing would really change, I'd stop using them. A mate of mine mentioned something about beef tallow about six months back and I thought he was joking. He wasn't. He sent me a link and I looked into it more than I probably should have. The thing that actually made sense to me was this — your skin produces its own natural oil, and after your mid thirties it starts making significantly less of it. That's what's actually causing the dryness and the lines getting worse. The moisturisers don't fix that because they don't replace that oil. They just sit on top of your skin, you feel like something's happening, and a few hours later you're back to the same thing. Beef tallow is apparently the closest thing to that oil your skin actually makes. Molecularly identical is how they describe it. So your skin absorbs it properly instead of it just sitting there. The brand I've been using is called Bare Ritual. Four ingredients — tallow, honey, beeswax, olive oil. Nothing else. I've been using it morning and night for about four months now. I'm not going to overstate it. But my wife noticed something had changed before I said anything to her. And I haven't touched any of the other stuff since. I linked the article that explained all of it in the comments. Worth a read if you've had the same thing going on.