Business Development Institute Facebook ad: “𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝗢𝗳𝗳𝗹𝗶𝗻𝗲…”

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𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝗢𝗳𝗳𝗹𝗶𝗻𝗲 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗢𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 – 𝗶𝗻 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 The British University in Egypt- Science and Innovation Park Calling all CEOS, Business Directors, and Ambitious Teams! By popular demand, we’re launching the first offline edition of our flagship Business Development Program at the British University in Egypt’s state-of-the-art campus! 📅 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗗𝘂𝗿𝗮𝘁𝗶𝗼𝗻: 3 Months | 140 Training Hours 🎓 𝗜𝗻 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵: The British University in Egypt- Enterprise 📍 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: British University in Egypt – Science and Innovation Park 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻? ❶. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗔𝗜 - Understand the core principles of business development and how it differs from sales and marketing. - Explore the four levels of BD maturity and the evolving BD role. - Learn business modeling with tools like Business Model Canvas and S-Curve. - Master prompt engineering and GenAI tools for research and communication. - Build future-ready BD mindsets combining adaptability and AI literacy. ❷. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 * Define and prioritize growth opportunities using IOP scoring. * Understand types and sources of growth in different industries. * Evaluate and select partners based on strategic and cultural fit. * Structure and formalize partnerships using agreements and KPIs. * Manage and exit partnerships with brand and continuity in mind. ❸. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 * Conduct macro research using PESTLE, Porter's Forces, and external databases. * Perform micro research with segmentation, competitor analysis, and behavioral insights. * Use SWOT, BCG, and Value Chain for internal evaluations. * Implement top-down and bottom-up market sizing techniques. * Build a Marketing Intelligence System for real-time insights. ❹. 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗠𝗮𝗽𝗽𝗶𝗻𝗴 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 * Understand ecosystem roles in business development. * Map value networks, stakeholders, and supply chains. * Conduct stakeholder analysis with engagement and tracking tools. * Visualize interdependencies using micro-meso-macro layers. * Apply data scraping tools for ecosystem intelligence. ❺. 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 & 𝗕𝗗 𝗧𝗮𝗰𝘁𝗶𝗰𝘀 * Understand B2B purchasing behavior and decision-making. * Define B2B segments and develop value propositions. * Use tools like LinkedIn, Apollo, and Snov for lead generation. * Apply formal (tenders, proposals) and informal (networking, branding) BD tactics. * Write professional proposals and respond to RFPs effectively. ❻. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗙𝘂𝗻𝗻𝗲𝗹𝘀 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 * Design BD funnels across Opportunity, IOP, Engagement, Closing, and Loyalty stages. * Apply the PESO model to external communication. * Map customer behavior and personalize journeys. * Build CRM and KAM strategies for sustained relationships. * Use tools like HubSpot, Mailchimp, Salesforce, Drift, Intercom, and GA for tracking and optimization ✅𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗳𝗼𝗿 𝗢𝗳𝗳𝗹𝗶𝗻𝗲: - Live Workshops: Simulate negotiations, build ecosystem maps, and draft real-time proposals. - Networking Goldmine: Connect with Egypt’s top business leaders and industry experts. - BDI Textbook (Hard Copy): You will receive the initial version of our first textbook on Business Development 🚨 Seats Are EXTREMELY Limited – Don’t wait! 👉 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗨𝘀 𝗡𝗼𝘄 to secure your spot! #BDI #BUE #collepration #BDP #BusinessDevelopment

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