Aubrey Hayes ad creative
Aubrey Hayes
Aubrey Hayes

Active· since Jun 11, 2026

95
days running
1
relaunches

Ad copy

I have not packed shorts for a vacation in four years. Not because I do not own any. Not because I do not want to wear them. Because the thought of standing in the breakfast buffet line, or walking down a hotel corridor, or sitting by the pool with someone behind me, is enough to make me pack four pairs of long linen trousers instead. And I cannot stop thinking about it. My name is Aubrey Hayes. I'm 38. I'm a sales director in Chicago. I have had cellulite since I was 27. Not the mild kind that shows up if you press on your skin. The deep, dimpled kind that's there when you stand, when you sit, when you walk, when you do nothing at all. The kind that's worse on the backs of my thighs than anywhere else. The kind that, in shorts or a swimsuit, anyone behind me could see clearly. I have known this about my body for eleven years. But the moment I stopped pretending was a holiday in July 2022. A friend's birthday weekend. Pool. Sunset. A group of us by the water laughing at something I cannot even remember now. She had posted twelve photos. I was in three of them. The one she tagged me in was from behind. You could see everything. I sat on the hotel bed and stared at it for a long time. I am a sales director. I run a team of fourteen. I close eight-figure deals. I have a closet full of dresses that cost more than my first car. I am careful about how I show up. My hair is done. My nails are done. My handbag matches my shoes. And the back of my thighs looked like the surface of a golf ball. I closed the app. I stood up. I walked to the full-length mirror in the hotel room. I turned around. I looked over my shoulder. I had been hiding from that view my entire adult life. The next morning I flew home, and the morning after that, I started buying things. Nivea Q10 firming lotion was first. Fourteen dollars at the drugstore. Three months, every morning and every night. The cellulite did not move. Bliss FatGirlSlim. Thirty-eight dollars. Four months. My thighs smelled like coffee. The dimpling was exactly the same. Sol de Janeiro Brazilian Bum Bum cream. Forty-five dollars. Five months. My skin smelled nice. My skin looked the same. Dry brushing. Six months of it. Every morning before my shower, twenty minutes, natural bristle, upward strokes toward my heart. The cellulite did not move. Coffee scrubs. Foam rolling. A vibration plate I bought for two hundred dollars and stood on for ten minutes a day for three months. A gallon of water a day. Cutting salt. Cutting sugar. Apple cider vinegar. Nothing. Then I went to a clinic. A lymphatic drainage clinic in River North. The kind of place where you check in on an iPad and they give you a robe and slippers and chilled water with cucumber in it. The therapist explained what she was going to do. Manual lymphatic drainage. Specific strokes to move fluid. Targeted work on the thighs and glutes. One hour per session. One hundred and twenty dollars a session. The first session felt good. The second session felt good. By the fourth session I could feel the difference. My thighs felt lighter. The texture looked smoother. Not gone, but better. She told me I needed to come weekly to keep what I was seeing. I did the math standing at her reception desk. One hundred and twenty dollars a week. Five hundred and twenty dollars a month. Six thousand two hundred and forty dollars a year. To keep what I had just barely started to see. I came back the next week anyway. I went for four months. Nineteen hundred and twenty dollars. The changes were real. They were also temporary. If I missed a week, I could see the difference by day five. If I missed two weeks, it was like I had never gone at all. I was renting smoother skin by the week and the lease was expensive. I stopped going in February. And then I gave up. I want to tell you that part honestly. Because I think this is the part of the story nobody puts in the reviews. I did not keep trying. I did not push through. I just stopped. I put the creams in a drawer. I unfollowed the dry brushing accounts. I bought longer shorts. I bought one-pieces instead of bikinis. I stopped wearing dresses that ended above the knee. I gave my favorite black bikini to my younger sister. For a year I did nothing. I just hid. Then in March I went to Sedona with my friend Maya. Maya is 40. We have been friends since we were 24. She is a corporate lawyer. She works as much as I do. She has two kids. She has always had a body she liked. Or at least I always thought she did. We were sitting by the pool at the resort on our second day. I was in long shorts and a tank top. She was in a bikini. I had not seen her in a bikini in maybe four years. She caught me looking at her thighs. I had not meant to stare. But I had. Because something was different. “What?” she said. “Your legs,” I said. “What are you doing? You look incredible.” She laughed. She told me her thighs used to be worse than mine. She said the words “worse than yours” out loud and I almost cried at the pool because no one had ever told me they could see it. She told me her sister-in-law had explained the whole thing to her the year before. Cellulite was not a skin problem. That was the thing nobody seemed to know. It was deeper than that. Something about fluid not draining and tissue underneath, the layers below where any cream could ever reach. The creams had never worked on Maya for the same reason they had never worked on me. They were sitting on top of a problem that lived three layers down. The lymphatic clinic worked because the therapist was actually getting to it with her hands. That was why I had felt a difference there and nowhere else. But you cannot pay one hundred and twenty dollars every week forever. Her sister-in-law had told her about a device. A small handheld thing. Suction, heat, and red light therapy all in one. Three things working together at home, the same way three things were working together at the clinic. Ten minutes per area, three or four times a week. “It's the same thing the clinic does,” Maya said. “But you do it yourself. And you don't pay every week.” I told her I had tried that clinic. I told her about the four months and the nineteen hundred dollars. She nodded. “Yeah. That's how I figured it out. I did six sessions. Then I did the math and quit. I was about to give up too. My sister-in-law sent me the link the next week.” I asked her what it was called. DermaQ. I did not order it that day. I did not order it on the plane home. I am a careful buyer. I spent one hour on a Sunday afternoon reading reviews on dermaqlabs.com and on every other place I could find them. What stopped me from closing the tab was that the reviews did not sound like an ad. They sounded like women I knew. I ordered it. Fifty-nine dollars. Free shipping. One hundred day money-back guarantee. If it was just another thing that did not work, I would send it back and move on. It arrived in a week. I sat on my bedroom floor on a Tuesday night with a towel under me. I had bought a body oil at Whole Foods that afternoon. I read the quick-start guide twice. I plugged in the device. I started on the lowest suction setting. Level one. The guide said to start there for the first two weeks. I turned on the heat. I started on my right thigh. Slow upward strokes from above the knee toward my hip. The way the lymphatic therapist had done it. It did not hurt. It felt like a firm massage. The heat was nice. The suction lifted my skin gently as I moved. I could feel something moving underneath. Like fluid that had been sitting there for years was finally going somewhere. Five minutes per thigh. Ten minutes total. I woke up the next morning and did not feel any different. I almost stopped right there. This is the other part nobody talks about. The part where you have tried so many things that not seeing instant changes feels like the same defeat all over again. I almost put it back in the box. But Maya had told me to use it three or four times a week for a few weeks before deciding. So I did. By week two I noticed something. Not in the mirror. In my clothes. My jeans felt different around the upper thighs. Looser in a way I could not explain. I had not lost weight. Something underneath had moved. By week four I took a photo from behind. I knew how to set up the same lighting and angle each time. I compared it to a photo I had taken the day the device arrived. The dimpling was visibly softer. Not gone, but softer. It was the same thigh I had been looking at for eleven years, but quieter. Less angry. Less loud. By week eight I wore shorts on a weekend away. Not long shorts. Shorts. The kind that ended at mid-thigh. I had not worn that length on a trip in seven years. I sat at the hotel restaurant and watched myself not think about my legs for the entire meal. That was twelve weeks ago. I have done the math on what I spent before I found this. Nivea, Bliss, Sol de Janeiro, the dry brush, the foam roller, the vibration plate, the body oils, the supplements, the coffee scrubs, the apple cider vinegar phase. Three hundred and forty dollars in creams and tools that did nothing. Sixteen lymphatic drainage sessions at one hundred and twenty dollars each. Nineteen hundred and twenty dollars. The shorts and dresses I bought and never wore. The one-pieces I bought to replace bikinis I had loved. The cover-ups for the pool. Another eight hundred dollars across the years. Three thousand sixty dollars. To hide a problem that none of those things were ever going to solve. Fifty-nine dollars to actually solve it. If you have tried the creams, if you have tried the dry brushing, if you have done a salon package and watched the changes fade two weeks later, please understand this is not you. It is not your discipline. What you were using was sitting on top of a problem that lived three layers down. It was never going to reach the actual thing. The DermaQ device reaches it. Suction, heat, red light. Ten minutes. Three or four times a week. On your couch. While watching something. No subscription. No refills. No oil you have to keep buying from them. You use any body oil you already own. You charge it with a USB cable. You use it forever. dermaqlabs.com/sale Fifty-nine dollars. Free shipping. One hundred days to try it. If it does not work for you, they refund you. No forms. No questions. You ship it back and they put the money back on your card. I would have paid five times that after the year I spent giving up. P.S. Maya texted me last week. Three women at her firm have ordered one after she told them about hers. Two more in our friend group have ordered one after seeing my legs at brunch. None of us are paid to say anything. We just got tired of hiding and one of us found the thing that worked.

I can finally wear shorts again

This thing transformed everything for me

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