Jessica Soares ad creative
Jessica Soares
Jessica Soares

Inactive· since May 17, 2026

119
days it ran
0
relaunches

Ad copy

“I was finding my hair everywhere. The pillow. The shower drain. Wrapped around the brush after one pass. On the back of every dark shirt I owned. I’m not exaggerating. I’d run my fingers through it once and come away with more. My husband stopped wearing navy because hugging me meant lint-rolling afterward. It was the ponytail that broke me. I’ve had a thick ponytail my whole life. The kind stylists comment on. The kind that takes forever to dry. Then menopause hit and within about eighteen months I could wrap the elastic around it three times. It used to barely go twice. I’d stand in front of the mirror holding it in my hand, trying to remember what it used to feel like. And I was trying. Biotin every morning. The $89 Nutrafol. A thickening shampoo that cost more than my skincare. A rosemary oil somebody swore by. Eight months of minoxidil that burned and made me shed worse and did nothing once I quit. Nothing worked. Or it would feel like it worked for a week, and then the part was wider again. I stopped wearing it up. Down in 90-degree heat so nobody could see the part. I positioned myself in photos. I avoided overhead light. I added clip-ins before dinners and took them off in the bathroom because they looked obvious. My labs were all normal. Every single marker. The dermatologist smiled and said “whatever you’re doing is working.” I wanted to scream. Here is what nobody told me. And what finally made it make sense. None of that stuff worked because it was all aimed at the hair. And my hair wasn’t the problem. The strands coming out were healthy. Full bulb attached. Years of life left in them. There was a Stanford dermatologist who explained it in a way that finally clicked for me. He said there are actually two things going on at once. One — the scalp tissue itself had been aging way faster than the rest of me since estrogen dropped, and it had started letting healthy hair go years before it should. Two — the follicles those hairs came from hadn’t died. They’d gone to sleep. He said most women have around 25,000 of them just sitting there, dormant, waiting for a signal that stopped coming when estrogen fell. Two problems. Which is why he built two serums. One for each. The first one rebuilds the tissue so it stops dropping hair too early. That’s the part that stops the shedding. The second one wakes the sleeping follicles back up. That’s the part that actually grows new hair instead of just ‘less falling out.’ Sixty seconds total. Both of them, on a clean scalp, before bed. No prescription. No hormones. He built it after watching his own mom go through this exact thing. Here is exactly how it went. The first two weeks: nothing. Same drain. Same part. I figured I’d wasted my money again. But I’d already bought it, so I kept going. Week three: I looked at the drain after a shower and there was… less. Not dramatically. But noticeably. I told myself I was imagining it. Next day, same thing. And the day after. Week four: the clumps on the brush were smaller. The strands weren’t on the pillow in the morning. The shedding felt normal again. The way it used to before all this. Week six: I pulled my hair into a ponytail and it felt heavier in my hand. Not imagining-it heavier. Actually heavier. The elastic that had been going around three times barely made it twice. My husband walked in while I was standing there and I just said “feel this.” He did. He goes, “when did that happen?” Week eight: baby hairs along my hairline and temples. Little short pieces standing up when I pulled it back. I took a photo against the same bathroom mirror as the one from three months earlier, hating what I saw. Now, two months in, look at the difference. Left photo is my ponytail when I was doing all the biotin and the shampoos. Right photo is now. Same person. Same mirror. Same light. Just proof my hair was never broken. My scalp was starving and my follicles were asleep. I don’t hide the part anymore. I wear it up. I stopped angling away from the light. The ponytail wraps the elastic twice. The way it always used to. If your ponytail looks like my left photo — stop buying things for your hair. They’re aimed at the wrong layer. It’s the scalp underneath, and the follicles that went to sleep. Both of those can come back. Your hair will thank you. And so will every dark shirt you own.” — KilgourMD dual-action protocol. Independent trial: 68% less shedding, near-empty brushes by week six in 95% of women, 10,200 new hairs by week twelve, 98% responded. Used by 150,000+ women. 90-day money-back guarantee.

Thinning ponytail...

Dermatologist-developed, the best hair growth products for thinning hair. Reduce hair fall by 30% in two months, and stimulate hair follicle growth by 200%. No known side effects.

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