Michael Harrison Facebook ad: “My Grandfather Had One Product. I Had 8.”

About this ad

Meta Ad Library ID

1542377386842346

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

Niche

Skincare & Beauty

How we count

Ad text

My grandfather's skin HUMILIATED mine and he never used a single product. He died at 81 looking like a man who'd worked outdoors his whole life — which he had — but not like someone who'd aged badly. Strong skin. Good lines. Nothing dull about it. I've used moisturiser for fifteen years. Four or five different ones. Currently spending $45 every six weeks. My face looks worse than his did. I started reading about why. The mainstream skincare industry is built on a fundamental misunderstanding of how skin works. Your skin makes its own oil — sebum — as its natural protection. It's fat-based. Beef tallow has almost the same molecular structure as human sebum. Same fatty acids. Same vitamins. Water-based moisturisers — everything you've ever been sold at a chemist or a department store — can't absorb properly because your skin has no system for absorbing water. So the modern solution? Add emulsifiers. Silicones. Petroleum derivatives. Chemicals to force something your skin was never built to accept. Your grandfather's skin stayed healthy because he ate fat, worked outdoors, and never confused his face with a chemistry experiment. I ordered a jar of beef tallow balm. Four ingredients. Used it for a month. My skin hasn't looked like this since I was in my 30s. One jar. No routine. No chemicals. Simple worked for him. Turns out it works now too.

Where the ad sends people

bare-ritual.com

My Grandfather Had One Product. I Had 8.

A guy sits down across from me—successful, takes care of himself, probably works out—and says: "I've tried everything for my skin. Nothing works. It all just sits there feeling greasy while my face still looks like shit."