Emily Cohen ad creative
Emily Cohen
Emily Cohen

Active· since Jun 30, 2026

28
days running
0
relaunches

Ad copy

I told my wife goodbye while the water came up my neck. It was raining and I lost the road and the car went under before I understood it. I had one hand on the window switch and I could feel the power dropping away. I wasn't scared of dying so much as her hearing about it from a stranger. So I said it to her myself, in the dark, while I still could. I came up out of that water gasping, sure I was already gone. Seconds before, I'd said the kind of goodbye nobody is meant to hear. Most people who know me don't know this happened. I don't tell it much. But I keep hearing folks say the thing I used to say, that this only happens to someone else. So here it is. Getting out of the car was only half of it. The part I almost didn't survive came after, when I was already out and under the surface in the dark. I was over my head and I could not tell which way was up. Every direction felt the same. Then something came back to me from when I was a kid. A swim coach, years ago, drilling one thing into a pool full of us. Follow the bubbles. They always go up. So I stopped fighting and watched where they went. That is the only reason I am here to type this. For a long time I called the whole thing luck. Then I understood what actually happened, and luck was the wrong word. I didn't get that window down because I was strong. It came down because the car still had power for about three more seconds. After that the dash went dark for good. I asked a firefighter about it later, because I needed to know. He told me what usually happens to a car in the water. The electrics go first, the pressure seals the doors, and the window button dies. He said no grown man can force a door open against a few feet of water, no matter how strong he is. None of that was something I beat. I just made it out in the few seconds before the power quit. I am not willing to bet my life on that second again. So I did the boring thing. I bought a little car escape tool called TerraStrike and put one in each of our cars. It's a spring-loaded striker, smaller than my key fob. You press it once and it cracks the side window. It doesn't need the car's power, your strength, or your aim. My wife could do it one-handed. The window that nearly kept me in, this thing breaks open in about a second, with no button at all. The same tool cuts the seatbelt too, if the buckle ever jams. That part matters more than I knew. In a rollover your own weight pins the belt and the button won't budge. People ask me where to keep it. Honestly, wherever your hand lands when you're sitting in the seat. The console, the door pocket, the visor. It clips to your keys too, if that's easiest. That part doesn't matter much. What matters is that it's in the car, not in a drawer at home. I won't pretend a small tool means you walk away from every crash. But it gives you the one thing I almost didn't have. A way out that doesn't depend on the car still working. So here's what I tell people now. Get one. This one, or any well-rated one. Keep it in the car where you can reach it. And if you ever go into the water and you can't find up, follow the bubbles. They always go up. TerraStrike is backed by a 120-day money-back guarantee and a two-year warranty. It costs less than a single tow. You can get yours here. https://www.tryterrastrike.com/lead4

Follow The Bubbles

The keychain tool that gets your family out of a crashed car in under 60 seconds. TerraStrike breaks tempered glass and cuts jammed seatbelts with zero strength required. Clip one to every set of keys.

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Emily Cohen Ad — Running 28 Days | Crush Ad Library