Emily Johnson Facebook ad: “What Helped With My Postpartum Hair Loss”

Ran for 4 days, from April 7 to April 11, 2026, the last day Crush saw it.
Run by Emily Johnson on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1588618136600122
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
- Niche
- Hair Care
Ad text
I stopped taking photos with my baby. It's not for the reason you think… If you're a new mom and you've been avoiding the camera since your hair started falling out I need you to read this whole thing because I almost lost an entire year of memories and I don't want that for you. I'm 7 months postpartum with my first. A baby boy. He is everything to me. And I have almost no photos of us together from months 4 through 6. Not because I was too busy. Not because I forgot. Because I couldn't stand how I looked. Let me back up. During pregnancy I had the best hair of my entire life. Thick. Full. Strangers would comment on it. I felt beautiful in a way I hadn't in years. I remember thinking if this is what pregnancy does to my hair I'll take it. Then around month 3 postpartum it started. I was in the shower and I looked down and there was just hair everywhere. Not a few strands. A clump. A real clump sitting on the drain. I picked it up and it was like the size of a small mouse. I told myself it was probably nothing. But it kept happening. Every single shower. Every single morning. Hair on my pillow. Hair on his onesie. Hair wrapped around his little fingers when he grabbed my face. By month 4 it wasn't just the shedding anymore. It was what the shedding was doing to me. My part was wider than it had ever been. My temples had these thin see through patches. My ponytail was half the size it used to be. And every time I looked in the mirror I saw someone I didn't recognize. That's the part nobody talks about. It's not just hair falling out. It's you falling away. Everything else had already changed after the baby. My body changed. My sleep changed. My schedule changed. My relationship changed. My entire identity changed overnight. And I was okay with all of it. Because I got him. But my hair was the last thing that still looked like me. The last familiar piece of who I was before. And now that was disappearing too. I'd be getting ready in the morning and catch a glimpse of myself and just freeze. Who is that. That's not me. That woman looks tired and thin and old and nothing like the person I was a year ago. I started avoiding mirrors. Then I started avoiding cameras. My husband would try to take a picture of me holding the baby and I'd say not right now. Or I'd angle my head so you couldn't see my part. Or I'd hold the baby up higher so he blocked my hairline. Or I'd take the photo and immediately delete it. Every single time. One day my mom asked me to send her a recent photo of me and the baby together. And I scrolled through my camera roll and realized I didn't have one. Not one good photo of us together in three months. I have hundreds of photos of him. He's in everything. But I'm in almost nothing. And it hit me that I was erasing myself from his first year. The year I'm supposed to be soaking in. The year everyone tells you goes by so fast. And I was hiding from it because I couldn't stand my own reflection. That's when I cried. Not about the hair. About the photos I'd never get back. About the version of me that was supposed to be in them. I brought it up at my postpartum checkup. My OB said it's telogen effluvium. Totally normal. Should resolve in 6 to 12 months. She didn't examine my scalp. Didn't offer a plan. Didn't write anything down. Just wait. So I started trying to fix it myself. Prenatals every day. No change. Biotin for six weeks. The $40 bottle with the clean label. Nothing. Rosemary oil every night because TikTok said it's nature's Rogaine. My pillowcase smelled like a pizzeria. My drain still looked like a crime scene. Then Nutrafol at $88 a month. I felt this knot in my stomach buying it because we had the pediatrician copay coming up and diapers to buy. But I was desperate to look like myself again. I took it for almost 10 weeks. The drain didn't care. That broke me. Because it wasn't about the money. It was about hope. Every product I tried was another chance to get myself back. And every product that failed took a piece of that hope with it. Then I looked into Rogaine. Had it in my Amazon cart. Read the label. Not recommended while breastfeeding. There's a published case of a baby developing abnormal hair growth because the mother was using it topically while nursing. I closed the tab. So the one thing that actually works I couldn't use. Because I was nursing my son. And I felt so guilty on top of everything. Because I'd be holding him. This perfect healthy baby. And all I could think about was my hair. And I'd hate myself for it. Like what kind of mom has this beautiful child and spends her time crying about her hairline. But it wasn't about being vain. It was about not being able to find myself anymore. I didn't need perfect hair. I just needed to look in the mirror and see someone I recognized. Okay. So about two months ago I was at my friend Megan's house. Her daughter is 10 months old. Megan went through the exact same thing. Same shedding. Same identity crisis. Same avoiding the camera. We used to text each other pictures of our shower drains like look at this it's disgusting. That was our friendship for a while. But when I saw her that day something was different. Her hair looked thicker. Like actually noticeably thicker. And along her hairline where she had those thin patches I could see all these little baby hairs growing in. But it wasn't just the hair. It was her. She looked like Megan again. She was laughing. She was taking selfies with her daughter without even thinking about it. She looked like someone who had come back to herself. I grabbed her arm and said what did you do. She said a mom in her breastfeeding support group told her about this serum. A peptide serum specifically made for postpartum hair shedding. Not a supplement. Not a vitamin. A serum you put on your scalp. I almost tuned out because nothing had worked and I was exhausted from hoping. But Megan is the most skeptical person I know. She researches everything. If she said it worked I needed to hear why. So she told me what the mom in her group had explained to her. And it changed how I understood everything. So apparently when you give birth your hormones crash. Your estrogen and progesterone plummet within days. And that crash shocks all your hair follicles into shutting down at the same time. They go into this dormant mode. Like hibernation or something. That's why so much hair falls out all at once. But here's the thing. They're not dead. They're not damaged or destroyed. They're just dormant. Waiting for a signal that the crisis is over and it's safe to grow again. Now think about what I was taking. Biotin. Prenatals. Rosemary oil. Nutrafol. All nutritional. All designed to feed your hair. Which sounds right but it's solving the wrong problem. Megan said the mom in her group put it like this. It's like putting gas in a car that has a dead battery. You can fill the tank all day long. But if the battery is dead the engine isn't turning over. The gas was never the issue. You need a jump start. That's when it clicked. My follicles didn't need more nutrition. They needed a signal to wake up. And nothing I was taking could send that signal. Biotin can't do it. Prenatals can't do it. Rosemary oil can't do it. Nutrafol at $88 a month can't do it. And minoxidil works through blood flow which isn't even the same problem and I couldn't use it anyway. No wonder nothing worked. No wonder I kept losing more of myself every month. I was trying to fix a signaling problem with nutrition. What Megan was using is called Maven. It's a peptide serum. You put it on your scalp once a day. Takes 30 seconds. The peptides work at the follicle level to support that wake up signal. Like telling your dormant follicles the hormonal crash is stabilizing and it's okay to start growing again. And because it goes on your scalp and not in your mouth it doesn't enter your bloodstream. Doesn't get into breastmilk. Hormone free. No minoxidil. Nothing systemic. Megan said she looked into the actual peptides and apparently they've been studied. Real clinical results behind how they work on follicle cycling. Not influencer marketing. Not pretty packaging. Actual research. But the part that really got me was when she said you don't have to stop breastfeeding. I made her say it twice. Because I thought I had to choose between nursing my son and doing something about my hair. I didn't. I ordered the 3 month bundle that night. I'm going to be honest. First two weeks I didn't notice anything. I almost gave up. But Megan said give it a month. So I kept going. Around week 3 I noticed something small. My drain wasn't as bad. The clumps were smaller. Less hair in the brush. Less hair on his clothes. By week 5 I saw them. These tiny little baby hairs at my temples. The wispy ones that stick straight up and look kind of stupid but you don't even care because they're new. They're growth. They're you coming back. My husband noticed before I pointed them out. He touched my hairline and said is this new. I almost cried. I'm about 9 weeks in now. My part looks narrower. My ponytail has weight again. Like I can feel it when I pull it through the hair tie. I still shed a little but it's normal amounts. Not the clumps. Not the fistfuls. Not the drain that looks like something died. But here's what actually matters to me. Last week we were at the park. My husband wanted a photo of me and the baby. And for the first time in months I said yes. I didn't turn my head. I didn't angle to hide my temples. I didn't ask to see it first so I could delete it. I didn't hold him up to block my hairline. I just held my son and smiled. And when I looked at that photo later I saw someone I recognized. Not all the way back yet. But her. Me. I'm in photos again. I'm in his first year again. I'm not erasing myself anymore. And that matters more than any before and after picture ever could. I know some of you are in that place right now. Avoiding the camera. Angling your head in every photo. Scrolling through your camera roll and realizing you're barely in it. Watching your baby's first year happen and hiding from the record of it. Maybe you're thinking it'll grow back on its own and you'll just tough it out. And yeah maybe eventually. But eventually means 6 to 18 months of active shedding. Then another 6 to 12 months of slow regrowth. That's up to two and a half years before your hair feels normal. Two and a half years of avoiding photos. His first birthday. His first steps. His first Christmas. All documented without you in the frame. You don't get those moments back. Or maybe you're thinking I'll keep trying supplements. A 2024 study measured biotin levels in women with this exact type of hair loss. No deficiency found. Their levels matched women who weren't losing hair at all. More of a nutrient you're not deficient in can't fix a signaling problem. It didn't work the first time. Doubling the dose won't change that. Or maybe you're thinking I'll wait until I'm done breastfeeding and use minoxidil. But that could be 6 more months. 12 more months. Every month you wait is another month of hiding. Another month your follicles sit dormant not getting the signal to restart. Another month you're not in the photos. And minoxidil is designed for genetic hair loss. Not postpartum hormonal shedding. Different problem. Maven is the only thing I found that was built for this exact situation. Postpartum shedding. Breastfeeding safe. Works through the actual mechanism behind why our hair falls out after baby. Not a vitamin. Not a blood flow drug. A follicle level signal that tells dormant hair to wake up and grow. They have a 100 day money back guarantee. Which mattered because I was done spending money on hope that didn't deliver. If it doesn't help you email them and get your money back. You're not stuck with another expensive regret. That's enough time to see whether the drain looks different. Whether your part starts filling in. Whether those baby hairs show up at your temples. You'll know. I got the 3 month bundle and so did Megan. That's the window where you go from shedding to seeing real new growth. It works out to about $43 a month. Half what I was paying for Nutrafol for something that wasn't even addressing the right problem. They're running their Seasonal Sale right now so it's the lowest price I've seen. One thing I'll say. When I went back to reorder last month the page said sold out. Had to wait two weeks for the next batch. If it's showing available right now I wouldn't wait. I put the link right below. I'm posting this because I think about those missing months a lot. Months 4 through 6. The photos that don't exist. The ones where I should be holding him and smiling and I'm just not there. I can't get those back. But I can make sure the rest of his first year has me in it. And if you're in that place right now where you're hiding from the camera and erasing yourself from your baby's story I need you to know something. You're allowed to want to be in the photos. You're allowed to care about how you look. That's not vanity. That's a mom who wants to be present for her child's life. All of it. Not just the parts she can hide behind a headband. You grew a whole human being. You kept that human alive with your body. You deserve to be in the pictures.
Where the ad sends people
mavenlabs.store
What Helped With My Postpartum Hair Loss 👆
The Peptide Hair Serum is a powerful blend of bioactive compounds, including five peptides and natural botanical extracts, designed to provide superior cosmetic care for your hair. Peptides like sh-Polypeptide-1 and sh-Oligopeptide-10 help support the appearance of thicker, more voluminous hair, whi...
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