Mia's Mom Hacks ad creative
Mia's Mom Hacks
Mia's Mom Hacks

Active· since Apr 28, 2026

140
days running
0
relaunches
8,633
EU reach

Ad copy

I told my husband I needed to pee, but actually I just needed 90 seconds. We were two hours into a four-hour flight. Our 18-month-old had been crying on and off since we boarded, and I'd been the one in the window seat holding her, bouncing her, doing that rocking-on-the-spot dance you do when the seatbelt sign is on. I handed her to him. I walked to the back of the plane. When the door finally opened, I went in, locked it, leaned back against the wall, and closed my eyes. Then I took out my phone and took a selfie. I think I needed proof that I was still there. That there was still a version of me underneath the mom who had been bouncing a screaming toddler for 90 minutes. I looked at the photo afterwards and I didn't recognise her. Here is something I've never said to anyone: I had started measuring my entire life in 90-second increments. ⏱️ 90 seconds is how long I get in the bathroom before my husband texts asking when I'm coming back. ⏱️ 90 seconds is how long a snack pouch buys me in a high chair. ⏱️ 90 seconds is how long the iPad held her attention before she pushed it off the tray. The shrinking happened so slowly that I didn't realise how small my world had become until I was standing in a plane bathroom taking a selfie just to remember I existed. That flight broke me. I’d packed a bag like I was preparing for a hostage negotiation: ❌ Sticker books (came off in 3 mins) ❌ Magnetic drawing pad (slammed against the tray) ❌ Water Wow (annoyed her) ❌ 3 brand new toys (held her for 8 mins each) ❌ The iPad (worked for 20 mins, then thrown) Every article told me to bring snacks, screens, and new toys. I did. The advice was not the problem. I was not failing because I hadn't tried hard enough. The advice was the problem. Three weeks later, a 90-second conversation at a playground changed everything. I saw a mom watching her toddler work on a soft, zippered busy book at a cafe table. She told me her son used to be exactly like mine—the wreckage on the tray table, the iPad meltdowns, the cancelled flights. Then her OT sister-in-law explained the gap: 💡 Toddlers don't need MORE toys for travel. They need DIFFERENT toys. The reason every regular toy fails in 8 minutes is because it's a single toy. They master it, get bored, and it's done. Their hands need continuous work. Not 8 minutes of one thing, but continuous, varied fine motor work that doesn't end. Buckles, zippers, laces, matching—all attached so nothing can drop. I bought a felt busy book the next week. Last month, we took a 3-hour flight. I clipped open the first page on the tray table and braced myself. ✨ She worked through the buckles for 20 minutes. Then the zippers. Then the velcro animals. ✨ She didn't ask for the iPad once. ✨ I drank two coffees. I watched a movie. I read 30 pages of a book. When we landed, I cried in the car park. But not the same tears as last time. 😭🤍 I'm telling you this because if you're packing your bag like a hostage negotiation, hiding in plane bathrooms, and measuring your life in 90-second windows... it is not you. You're not failing. Your kid isn't broken. You've just been packing 8-minute toys for 4-hour flights and blaming yourself when the math doesn't work. Their hands need continuous work. That's the part nobody told me. 👇 The exact book I ended up with is linked in my bio/below. Even if you don't use this one, try giving them something their hands can stay continuously busy with on your next flight. You might get to come back from the bathroom in less than 90 seconds—because no one needs you to come back yet. ✈️🤍 #toddlermomlife #flyingwithtoddler #momconfessions #screenfreemom #travelmum

Read this if you've cried in an aeroplane bathroom

"I wish someone told me this sooner"

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