BRN agency Facebook ad: “A conversion rate increase from 1% to 1.5%.”

About this ad

Meta Ad Library ID

1613960300297733

Platforms

Facebook, Instagram, Messenger and Threads

Relaunches

0

Niche

AI & Software

How we count

Ad text

A conversion rate increase from 1% to 1.5%. Sounds minor, right? Just half a percentage point. In reality, that’s a 50% increase in revenue from the exact same traffic. The same ad budget. The same product. The exact same audience you’ve already brought to your site. A completely different bottom line. Look at it this way: to get 50% more revenue purely through ads, you either have to double your budget or pray that Meta and Google magically double their auction efficiency. (Spoiler alert: that’s never happening.) The Baymard Institute, an independent UX research center, has been tracking this exact issue for over a decade: the average e-commerce store can boost conversions by 35% simply by fixing its checkout design. Not creative, not targeting, not ad spend. Checkout. And we’re not talking about "making the button bigger" or "adding cool animations." Conversion Rate Optimization (CRO) is an audit of where and why a user gets stuck—from their very first visit all the way to the "Thank You" page. It identifies friction points so you can systematically eliminate them. Here are 4 places where you're likely leaking revenue (based on Baymard's research): ▫️ Unexpected costs at checkout 48% of shoppers abandon their cart when extra costs (shipping, taxes, fees) are revealed at the very last step. A $39 item suddenly jumps to $60 with $18 delivery and $3 handling fees tacked on at checkout. The fix: Display total pricing upfront on the product page. ▫️ Forced account creation 26% drop off when forced to create an account before buying. Because "we need it for our CRM." Seriously? The customer wants to buy a product, not join your community. "Guest Checkout" should be your most prominent button, not a tiny grey link buried at the bottom. ▫️ Lack of trust in the site 25% abandon their cart because the site "didn't feel secure." Broken SSL certificates, a sketchy domain, zero reviews, a hidden return policy, or outdated design. People came to spend money, but they’ll walk away if they don't trust who they're giving it to. ▫️ Overly complex checkout flow The average e-commerce checkout has 11 form fields. The optimal number? 7. Every extra field reduces conversions by 4–6%. Do you really need a shipping address for in-store pickup? Do you need a date of birth to sell a T-shirt? Why not offer a 1-click Google sign-in? Doubling your ad budget is easy. Fixing your checkout takes real work. One solution burns cash every single day. The other just requires your focus. 👇 Link to the study in the comments.

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