BRN agency Facebook ad: “These days, certain marketing terms are familiar to…”

About this ad

Meta Ad Library ID

859952000501892

Platforms

Facebook, Instagram, Messenger and Threads

Relaunches

0

Niche

AI & Software

How we count

Ad text

These days, certain marketing terms are familiar to everyone. Take SEO (Search Engine Optimization), for example. It’s no longer just industry jargon but an everyday term used by businesspeople, journalists, university professors, and… of course, marketers. But what is AEO? Or LLMO? Or GAIO, AIO, or AISO? These are none other than AI SEO, also known as SGEO or simply GEO. Answer Engine Optimization, Artificial Intelligence Search Engine Optimization, Large Language Model Optimization, Generative AI Optimization… The list goes on and on, but I’m betting that GEO will catch on in the market. It’s the shortest term and, logically, the one that best ensures continuity. Generative engine optimization is a new trend in the marketing world, completely messing with all those who don't like to change. Remember the days when we used to flip through the phone book to find a plumber or movers? Later, newspaper ads and the "Yellow Pages" came along. But then Google Search came along and “swept everything away.” Now we’re witnessing another major shift, as users increasingly choose to ask questions rather than search. The latest data reveals that 37% of people start their digital journey with artificial intelligence. And this isn’t just a technological shift - it’s a psychological turning point. People don’t want a flood of information; they want content that’s filtered, personalized, and ready to consume (and that’s actually fun to read). We killed DVD rentals with Netflix. Live flirting—with Tinder. Travel agencies - with Airbnb. We killed taxi dispatch centers with Uber and business trips with Zoom. Now we’re getting ready to “kill” blue search links thanks to AI. Why? Because artificial intelligence doesn’t act like a librarian showing a shelf of books, but like an expensive consultant who immediately provides a summary of the book. Because we’re lazy, and laziness once again becomes the engine of yet another rationalization. However, the challenges here await not only those who search but all of us. When a user uses AI, they don’t see ad banners and often don’t even visit your website. They get the answer right in the chat window. And that completely changes the rules of the game. Businesses must think not only about how to drive traffic to their websites but also about how to become a “recommended expert” in the critical eyes of AI. This requires a different content strategy - and if your intuition is telling you the same thing, the BRN agency is ready to help you adapt.

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