Michael Harrison Facebook ad: “The Mistake Every Man Over 35 Makes”

About this ad

Meta Ad Library ID

1639353807412593

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

EU reach

118

Niche

Skincare & Beauty

How we count

Ad text

I'm 39 and I spent $600 on skincare last year. My skin got worse every single month. I wasn't buying randomly. I was buying what was recommended — by a dermatologist, by GQ, by the kind of men's grooming articles that show up when you search "best skincare for men over 35." Vitamin C serum. Retinol. Hyaluronic acid. Peptide moisturiser. SPF 50. A gentle cleanser that cost $34 for 150ml. Six products. Twice daily. A routine that took eight minutes every morning and night. My skin at 39 looked worse than it did at 34 before I started any of it. Lines deeper. Skin more reactive — red after washing, tight after moisturising, flaring if I missed a day of any product in the stack. I'd built a dependency without realising it. My skin couldn't function without the routine. And the routine wasn't working. The dermatologist I saw at 38 added a prescription retinoid to the stack. Said my skin was showing accelerated photoaging. I asked if anything I was using could be contributing to the sensitivity. She said the products I'd listed were all dermatologist-recommended. Nothing to be concerned about. I went home and read the ingredient lists of every product I owned. The moisturiser alone had 31 ingredients. The serum had 24. The cleanser had 18. Preservatives in every one. Synthetic emulsifiers in every one. Fragrance compounds in most. Water as the first ingredient in all of them — meaning the majority of what I was applying and what I was paying for was water. For a skin barrier that was visibly struggling, I was applying dozens of synthetic compounds to it twelve times a week. I stopped everything. Found one product: grass-fed beef tallow, raw honey, cold pressed olive oil, organic beeswax. Four ingredients. No water. No preservatives. No synthetic anything. The kind of thing men put on their skin before the industry convinced us we needed thirty-ingredient formulas to function. Week two — skin stopped feeling reactive. Week four — my wife said I looked less tired. Week eight — a colleague asked if I'd been on holiday. I now spend $59.99 every two months on one product. My skin is better than it was at 34. The $600 wasn't wasted. It taught me that more ingredients isn't better. For skin that's struggling, it's usually the reason it's struggling. → bare-ritual.com

Where the ad sends people

bare-ritual.com

The Mistake Every Man Over 35 Makes ☝️

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.