Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 12, 2026

10
days it ran
1
relaunches
85
EU reach

Ad copy

I used the steroid cream for three years before I figured out it was making my eczema worse. Not immediately worse. That's what made it so hard to see. It would clear the flare. Every time. Within a week the redness would calm, the raw patches would settle, the itching would stop. I'd think — finally, something that works. Then I'd stop using it. Because you're not supposed to use it indefinitely. The leaflet says so. The doctor says so. Thin skin, they say. Use sparingly. And within two to three weeks — sometimes less — it would come back. Same spots. Same burning itch. Same raw red patches along my forearm that I'd taken to covering with long sleeves regardless of the weather. I went back to the doctor. Got the same script. Used it again. Cleared again. Stopped again. Came back again. I did this cycle for three years. What nobody told me — what took me an embarrassingly long time to find — is that this is a documented pattern. It even has a name. Topical steroid withdrawal. The skin becomes dependent on the suppression. When you remove it, the inflammatory response rebounds harder than before. And repeated steroid use thins the skin over time — which compromises the barrier — which makes the next flare more likely and more severe. I wasn't treating the problem. I was weakening my skin's ability to handle it while temporarily quieting the alarm. I started reading about the skin barrier properly. Not looking for products — just trying to understand the mechanism. Here's what I found. The skin barrier is a layer of natural fats — primarily saturated fatty acids — that the skin produces itself. Its job is to keep moisture locked in and environmental irritants locked out. When the barrier is intact, your immune system has nothing to respond to. When it's compromised, irritants get through, the immune system fires, and you get inflammation. Eczema isn't a skin condition. It's a barrier condition. The steroid cream was suppressing the immune response. Not repairing the barrier. So the moment I stopped, the compromised barrier let irritants through again, the immune system fired again, and the inflammation returned. Then I started reading about what the barrier actually needs to repair itself. Saturated fats. Specifically, fats with a similar molecular structure to the oils the skin naturally produces. Not synthetic emollients. Not petroleum derivatives. Something bioidentical — something the skin can actually absorb and use as raw material. Grass-fed beef tallow kept coming up. Not in marketing material — in chemistry forums, in discussions about fatty acid profiles, in papers about skin barrier repair. The argument was straightforward: tallow has an almost identical saturated fat composition to human sebum. The skin recognises it. Absorbs it completely. Uses it to rebuild the barrier rather than sitting on the surface the way synthetic moisturisers do. I bought a jar. I'd been through enough cycles to have zero expectation. The first week I just noticed the skin felt different after washing. Less stripped. Less reactive to temperature change. The second week the patches on my forearm — the ones that had been there in some form for three years — started to visibly reduce. Not dramatically. But they were retreating in a way the steroid cream never produced. The steroid cream suppressed them. This felt different. Like the skin was actually settling rather than being quieted. Week four I took a photo. Side by side with the photo I'd taken when I started. Left photo: indoors on the couch, red raw patches across the forearm, skin visibly inflamed. Right photo: outside in a park, same arm, patches almost entirely gone. Skin calm. No redness. No raw edges. I haven't used the steroid cream in seven months. I don't fully understand why this isn't more widely known. The barrier mechanism isn't controversial — it's well documented. The problem with synthetic products triggering their own low-grade immune response in sensitive skin is documented. The rebound effect of topical steroids is documented. Nobody mentioned any of it across three years of appointments and repeat prescriptions. If you've been in the same cycle — cream works, you stop, it comes back worse, repeat — it might not be your skin that's the problem. It might be what you've been putting on it. → bare-ritual.com P.S. The photo on the right was taken six weeks after stopping the steroid cream entirely. No transitional period, no other products. Tallow only. P.S.S. If you're concerned about trying something new on sensitive or eczema-prone skin — there's a 90-day money back guarantee. No return required. You don't even need to send the jar back. P.S.S.S. Four ingredients: grass-fed beef tallow, raw honey, cold pressed olive oil, organic beeswax. That's the entire formula. Nothing your skin has to identify, reject, or react to.

The Cream Made It Worse. Here's Why.☝️

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.

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