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Here are some things I’d do to hit 7-figures in book sales while using AI (and not relying on Amazon.) First, I’d stop relying entirely on Amazon to promote my books, and start using AI as my marketing junior to help me build a direct-to-reader book business. Instead of hoping AI magically solved my marketing problems, I’d use it to ASSIST me build a system that sells books directly to readers online. And before I spent real money, I’d make sure my funnel could actually generate profitable sales from real readers. Then I’d use AI to help brainstorm offers, organize sales funnels, improve email marketing, and support the direct sales process faster. I’d treat AI like a useful assistant inside a real ecommerce business, not an all-knowing marketing genius. Instead of blindly publishing whatever ChatGPT gave me, every part of the system, from the ads to the sales pages, would earn its place because readers proved they would buy through it using a fine-tuned optimization strategy. One of my favorite moments is when a direct sales funnel dramatically outperformed what I had previously earned relying on Amazon alone. Readers didn’t just scroll past my ads, they clicked, they bought directly from me, and that system became profitable enough to scale. That one direct-to-reader system created momentum that generated sales and triggered a halo effect inside Amazon. When the message resonates, the platforms amplify it. And with AI I can get that message out faster. The one thing I wish I had done sooner (and that I now recommend every author do) is learn the 6-step system behind the direct-to-reader sales process that helps authors build a more stable book business (and you can build it even faster with AI.) It’s called the Direct to Reader book marketing process. When you know how to build a system that consistently brings readers into your world, everything works better. If any of this resonates with you and you want to sell more books without relying entirely on Amazon, click LEARN MORE to get instant access to our free author marketing course. See you there! Steve https://clients.stevepieper.com/click-testing-for-authors-clp2/