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Here are some things I did to hit 7-figures in book sales without relying on Amazon. First, I stopped trusting Amazon to be responsible for my entire author career and started building a direct relationship with my readers. Instead of hoping Amazon would magically surface my books, I built a system to sell eBooks, paperbacks, hardcovers, and audiobooks directly to readers online. And before I invested heavily into scaling, I made sure the process could actually generate profitable sales from real readers. Then I built a structured system using advertisements, sales pages, order bumps, upsells, checkout optimization, and email marketing. I treated Facebook and Instagram like the front door to my bookstore, not just a place to randomly promote books. Instead of relying on luck, every part of the system, from the ads to the sales pages, earned its place because readers proved they would buy through it. One of my favorite moments was seeing a single direct sales funnel dramatically outperform what I had been earning through Amazon alone. Readers didn’t just scroll past, they clicked, they bought directly from me, and that system became profitable enough to scale. That one shift toward selling directly to readers created momentum that increased my direct sales revenue and even boosted my Amazon royalties too. When your marketing system resonates with readers, the platforms tend to amplify it. The one thing I wish I had done sooner (and that I now recommend every author do) is learn 6-step system behind the the direct-to-reader sales process that helped me build a 7-figure book business. It’s called the Direct to Reader book marketing process. When you know how to build a system that consistently brings readers into your world, your entire author business works better. If any of this resonates with you and you want to learn the 6-part process behind millions of books sold directly to readers from hundreds of author-owned web stores, click LEARN MORE to get instant access to our free author marketing course. See you there! Steve https://clients.stevepieper.com/click-testing-for-authors-clp2/