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Selling books in 2026 is harder than ever, which is why 6-figure authors sell to direct to readers. Here's how. First, I stopped thinking of Facebook ads as a risky expense and started using them as the engine that consistently brought new readers into my author business. Instead of hoping Amazon would magically surface my books, I used Facebook and Instagram ads to reach readers directly and sell eBooks, paperbacks, hardcovers, and audiobooks online. And before I invested heavily into scaling, I made sure my ads and sales process could actually turn paid traffic into profitable sales from real readers. Then I built a structured system using Facebook ads, sales pages, order bumps, upsells, checkout optimization, and email marketing. I treated Facebook and Instagram like the front door to my bookstore, not a place where I threw money at random ads and hoped something worked. Instead of fearing paid ads, every part of the system, from the ads to the sales pages, earned its place because readers proved they would buy through it. One of my favorite moments was seeing a single Facebook ad funnel dramatically outperform what I had been earning through Amazon alone. Readers saw my ads, clicked, bought directly from me, and that system became profitable enough to scale. That one shift toward using Facebook ads to reach readers directly created momentum that increased my direct sales revenue and even boosted my Amazon royalties too. When your ads consistently bring the right readers into a system that converts, paid traffic becomes an engine for growth instead of an expense to fear. The one thing I wish I had done sooner (and that I now recommend every author do) is learn the 6-step system behind the direct-to-reader sales process that helped me turn Facebook ads into a 6-figure book business. It’s called the Direct to Reader book marketing process. When you know how to use Facebook ads to consistently bring new readers into your world and turn that traffic into profitable sales, your entire author business works better. If any of this resonates with you and you want to learn the 6-part process behind millions of books sold directly to readers from hundreds of author-owned web stores, click LEARN MORE to get instant access to our free author marketing course. See you there! Steve https://clients.stevepieper.com/click-testing-for-authors-clp2/