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Here's why it took so long. When we first made the zip-up hoodie, the sizing wasn't right. The zipper wasn't great. Some of you told us that and we listened. So instead of keeping a product on the site that wasn't good enough, we pulled it. Completely. Even though it was our most requested item and we were losing sales every single day it was gone. We got comments about it every single day. "When are the zip-ups coming back?" "I need a zipper because of my joints." "My dad is a disabled vet and can't do pullovers." "I have hot flashes and need to be able to unzip." "I live in Florida and hoodies don't work for me." We read every single one. And every single one made us more determined to bring it back right. So here's what we did: we fixed the sizing, improved the zipper, upgraded the fabric, made it softer, and built it to last. Same "you are enough." on the front. Same "Dear person behind me, the world is a better place with you in it" on the back. We restocked a few hours ago and we've already sold 43 without running a single ad. That's how long some of you have been waiting. We're sharing this now because we don't know how long they'll last. The waitlist was long. The first batch is not unlimited. And we don't want anyone who's been asking for months to miss it because they didn't see this post. We donate a portion of every sale to mental health organizations. That's who we are and that hasn't changed. What has changed is that now there's no excuse not to wear the message. Hoodies, zip-ups, crewneck sweatshirts, t-shirts. Whatever works for your body, your climate, your life. People tell us they get stopped every time they wear this. Every single time. At airports, at the grocery store, at the gym. It's the most complimented piece of clothing they say they own. That's not an accident. That's the message. Our Easter Sale is live right now - up to 55% off sitewide. The zip-ups are included. We don't know how long the sale or the stock will last. If you've been waiting for this, stop waiting: