Sarah Mitchell ad creative
Sarah Mitchell
Sarah Mitchell

Inactive· since Apr 18, 2026

38
days it ran
3
relaunches

Ad copy

My 7yo hit a kid at school today. I got the call at work. Left a meeting, apologised to my supervisor, drove twenty minutes to pick him up. He was sitting in the front office with his backpack on. Legs swinging. Looking up at me like he already knew I was upset at him. But I wasn't. Not even a little bit. Because I know what really happens to ADHD kids in a school system that was never built to help them. He said "mommy I'm sorry I'm a bad kid." I almost teared up. "My baby... You are not a bad kid." I held it together until I got back to the car. Then I sat in the school parking lot and just fell apart. Because I knew what actually happened. The other kids had been winding him up all morning. He finally snapped. The other kids were ignored. But my kid got punished. How is that fair? The next day I got called into a meeting where his teacher looked at me across the table and said "we think it might be time to explore medication." He's seven years old. I almost snapped. I wanted to say — "where were you when they were winding him up?" But I held my tongue. I didn't say anything. I just nodded and drove home. That night I did what I always do. I handed him the iPad. Just to get through dinner. Just to get twenty minutes where nobody needed anything from me. He went quiet the second the screen came on. Focused. Still. Calm. And I stood at the kitchen counter feeling guilty about it. Because every parenting account I follow says screens are making it worse. Less screen time. More boundaries. More structure. But I'd tried that too. Took the iPad away for a week. It seemed like the best thing to do. Worst seven days of both our lives. It just made the meltdowns worse. Our house became a total warzone. I thought I was doing something wrong. So I started researching. And what I discovered made me realise, I was doing all the right things. Just with the wrong tools. And here's what nobody told me — and when I learned this it completely changed everything I thought I knew about my kid's brain. He's not addicted to screens. He's addicted to dopamine. I learned ADHD brains run on four pathways. Dopamine — that supports focus. Serotonin — that supports mood. GABA — that's what keeps him calm. Norepinephrine — that's what supports impulse control. In ADHD kids all four chemicals are completely off balance. Not just one. All four. The iPad was the best dopamine hit available to him. I learned it wasn't a behaviour problem. His brain was just starving, constantly trying to find something that could feed him the dopamine he needed. That's why he could sit still for two hours with a screen but couldn't sit for ten minutes with a worksheet. The worksheet doesn't feed his brain what it needs. The screen does. And that's why taking the iPad away just made everything worse. I wasn't solving the problem. I was removing the only thing keeping him regulated. I was looking for something that could feed his brain what it really needed. I tried everything. Everything that promised it could support his brain naturally. But everything I'd tried to actually fix it — the magnesium, the omega-3s, the OLLY focus gummies I ordered at midnight — every single one of them only targeted dopamine. One pathway. One of the four he needed. So they'd take the edge off for a few days. The screen obsession would ease slightly. I'd think something was working. And when they wore off, it would all come rushing back. The meltdowns. The screaming. The fights to get his shoes on in the morning. The hours of back and forth trying to get him to settle down for bedtime. Because serotonin was still empty. GABA was still empty. Norepinephrine was still empty. Three pathways still running on empty. And that's not a parenting failure. That's a chemistry gap that those sugar filled gummies were never designed to fill. And the school calling it a behaviour problem — wanting to medicate a seven year old who simply reacted when kids were picking on him — that wasn't a solution either. His teacher just wanted him on meds to make him easier to manage in the classroom. So one night, after an hour of screaming to try and get him to go to sleep. I went on a Facebook group for ADHD parents. I asked if anyone knew of something that could fill the chemical gap. And what I discovered stopped me cold. One parent sent me a clinical study from 2019. Saffron extract put head to head against Ritalin in ADHD children. Six weeks. Comparable results. No appetite loss. No personality changes. Because saffron — specifically the compounds crocin and safranal in a clinical-grade extract — supports all four pathways simultaneously. Not just one. All four. That's when I realised, these other solutions, they were never built to support all 4 pathways. They were only built to boost one. And when one chemical is boosted, all the others are sent into chaos. That's why, sometimes, they can even make the anxiety, the meltdowns, the screaming worse. That same mom recommended I try Saphire Happy Chews. I ordered them that night. He took the first one without a fight. Week one — nothing. Same mornings. Same school calls. Almost quit. He did like the taste though. Week two — he started getting ready for school without the meltdown. It was a small win. But I noticed it. Week three — no calls from school. The whole week. I kept flinching every time my phone buzzed during school hours. And then something completely unexpected happened. Week four — his teacher stopped me at pickup. I was ready to get an earful. Ready to hear about all the distractions. The fact that he couldn't sit still. The way he calls out during reading time when everything's supposed to be quiet. But she was smiling. She said I don't know what medication you started, but he had an incredible week. He stayed in his seat for the whole reading block. He even helped another kid with his work. I replied with a straight face. No meds, just natural saffron gummies. I got back in my car and sobbed. He still has ADHD. He still has hard days. He's still my loud, wild, full-of-life, sweet little boy. But he's not getting sent home anymore. He's not sitting in that office with his backpack on swinging his feet wondering what he did wrong. And I'm not handing him the iPad just to survive dinner anymore. I'm not blocking out parts of my evening for fights that last hours. Last Friday he came running out of school and said "mommy my teacher said she was proud of me today." I picked him up and held him so tight. He was never the problem. Neither was I. His brain was just starving and nobody told us what to feed it. If you're getting the calls right now. If the screen guilt is real. If you've tried the supplements and nothing has stuck. If the school is pushing medication and you're not ready. You're not failing him. You've just been feeding a four-pathway problem one piece at a time. My home has never been more peaceful and full of love. I'm a happy mom again, and the whole family can feel the difference. Saphire Happy Chews. 90-day money-back guarantee. Over 12,000 happy families. Here's the link to where I got mine ➡️ trysaphire.com

He's not addicted to screens. He's addicted to dopamine.

ADHD PARENT INSIDER Trending in the US ADHD & SCHOOL The School System Is Designed to Fail Your ADHD Child. (Here's What Parents Are Doing About It.) The 3-step protocol a neuropsychologist used on his own ADHD son after the school told him to medicate or leave Warning: Do not attend your next I...

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