The Iceman (Wim Hof) Facebook ad: “December 6-11: Sweden”

Ran for 18 days, from September 4 to September 22, 2026, the last day Crush saw it.
Run by The Iceman (Wim Hof) on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1865002517579259
- Platforms
- Facebook and Instagram
- Relaunches
- 0
Ad text
We arrive in Sweden, surrounded by forests, frozen lakes, and a silence that feels alive: the icy water waits, crisp and clear, and the air hums with anticipation. Step by step, we move into the lake. Breath deepens, hands rise, bodies flow, and warmth builds from within. Drums and chanting echo, laughter spreads, and the group becomes a tribe. Every glance, every shared moment, every challenge met together reminds us how powerful presence and connection can be. "The destination itself was absolutely magical and breathtaking." Winter Expedition, Sweden, December 6-11. Are you in?
Where the ad sends people
wimhofmethod.com
December 6-11: Sweden
Step into Sweden: icy lakes, snowy forests, and the power of the cold. Breathe, move, laugh, rise into horse stance, and feel humans daring the impossible together. Winter Expedition, Sweden, December 6-11.
Book travel: activities.wimhofmethod.com(opens in a new tab)










