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To everyone in Lahore who's been asking when we'd open a store closer to you — the wait is almost over. elo opens in DHA, Z Block on 10th July. A space built around what we've always stood for: quality that doesn't cut corners, and prices that actually make sense. Bring a friend, browse the racks, and see the whole elo world — menswear, womenswear, footwear, accessories — all in person for the first time. This one's for you, Lahore. Quality you trust. Value you love. Everyday.