Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 12, 2026

9
days it ran
0
relaunches
7
EU reach

Ad copy

I work with my hands for a living. Carpentry. Have done for twenty years. You accept a certain amount of wear — calluses, cuts, the kind of roughness that comes from working timber every day. That's not what this was. The eczema started on my knuckles about six years ago. Small patches at first. Dry, cracked skin across the joints. I assumed it was the work — sawdust, timber treatment chemicals, constant washing. Occupational hazard. By year two it had spread across both hands. The skin between my knuckles would crack open when I made a fist. In winter it would bleed. I'd go through a roll of tape a week just keeping the worst splits covered well enough to work. My wife started noticing I'd stopped reaching for her hand. Not consciously. I wasn't avoiding it. But I'd gotten so used to being aware of my hands — how they looked, how they felt, the embarrassment of someone seeing them up close — that I'd just quietly stopped putting them where people might notice. I went to the GP. She said contact dermatitis, possibly aggravated by occupational exposure. Prescribed a steroid cream and a barrier cream for daily use. The steroid cream helped. Used it for two weeks, the worst patches calmed down. Then I stopped using it — you're not supposed to use it long term — and within a month it was back to where it started. The barrier cream did nothing I could detect. I went back. Got the same script. Did the same cycle. Three times over the next eighteen months. At some point I stopped going back. Not because I'd given up exactly — more because the appointments had started to feel like going through motions. Steroid cream, barrier cream, come back if it gets worse. It always got worse. I started trying things on my own. Every product that came up when I searched hand eczema for tradesmen. O'Keeffe's. CeraVe. Neutrogena Norwegian Formula. Various natural alternatives. A beeswax hand balm someone on a woodworking forum recommended. Some helped temporarily. Nothing held. The thing that eventually made me change how I was thinking about it wasn't a product recommendation. It was reading about what was actually happening in the skin. Eczema on the hands in people with physical occupations has a specific compounding problem. The mechanical work strips the skin barrier. Water from constant washing strips it further. Cold air dries it out. Then you apply products that are themselves mostly water — which evaporates and leaves the skin drier than before — held together with synthetic emulsifiers and preserved with compounds the skin has to process as foreign material. You're treating a stripped barrier with products that strip it further while introducing synthetic compounds to already reactive skin. The barrier needs fat to repair. Not water. Not synthetic emollients. Fat — specifically, saturated fats with a molecular structure close enough to the skin's own oils that it can absorb them and use them as raw material for repair. Grass-fed beef tallow kept coming up when I read about this properly. The fatty acid profile is almost identical to human sebum. The skin recognises it as its own. Absorbs it completely instead of sitting on the surface the way water-based creams do. No preservatives because there's no water in the formula. No synthetic emulsifiers. Nothing the skin has to identify and respond to. Four ingredients: grass-fed beef tallow, raw honey, cold pressed olive oil, organic beeswax. I applied it every night before bed and any time during the day I could get five minutes without my hands in sawdust. Week one — the cracking slowed. The skin still looked rough but the splits weren't opening the way they had been. Week two — the patches on my knuckles started visibly reducing. The redness pulling back from the edges. Skin starting to look like skin again rather than something that needed to be taped up. Week six — I took the photo on the right. Same hands. Outside. No tape. No splits. The eczema patches that had been there in some form for six years — gone. My wife noticed before I said anything. I don't have a clean explanation for why this worked when nothing else did. My best understanding is that everything else I'd tried was either suppressing the inflammatory response temporarily or applying a surface coating that didn't actually penetrate and repair. The tallow gave the barrier what it needed to rebuild from the inside rather than just covering the problem. Six years. I wish I'd found it sooner. → bare-ritual.com P.S. I applied it twice daily — morning and night — for the first six weeks. Still working with timber every day during this period. No steroid cream. No other products. The after photo was taken at six weeks. P.S.S. There's a 90-day money back guarantee. No return needed. After six years and everything I'd already spent, that felt like the easiest decision I'd made about my hands in a long time. P.S.S.S. Four ingredients: grass-fed beef tallow, raw honey, cold pressed olive oil, organic beeswax. That's the whole formula. No water. No preservatives. Nothing your skin has to fight.

My Hands Looked Like This for 6 Years ☝️

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.

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