Michael Harrison Facebook ad: “It's not dandruff. It's your beard.”

About this ad

Meta Ad Library ID

2035829940366629

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

1

Niche

Skincare & Beauty

How we count

Ad text

For two years I thought I had dandruff. I didn't. It was coming from somewhere my shampoo couldn't reach. I sat in a meeting and looked down at my shirt mid-conversation. White flakes scattered across the chest and shoulder — the kind that are obvious on a dark shirt from across a table. My first assumption was dandruff. I switched to a medicated shampoo and used it religiously for two months. The flaking didn't change at all, because it was never coming from my scalp. It was coming from the skin underneath my beard the whole time and I'd spent two months treating completely the wrong part of my head. I'd been dealing with it for two years at that point. Started avoiding dark shirts, checked my shoulders before walking into rooms, stopped touching my beard in public because I knew what would happen. I tried every beard product I could find on top of the dandruff shampoo — oils, balms, specialist washes, some of them expensive. None of it solved anything. I assumed it was just the cost of having a beard. That some guys had this problem and some didn't and I was just unlucky. I wasn't unlucky. I just didn't understand what was actually happening. The skin under your beard is starved of its natural oil. Your beard disrupts the normal moisture process and traps dead skin against the surface. Most beard products are designed to condition the hair — they sit on top of it because the molecules are too large to penetrate down to the skin underneath. So the hair looks fine while the skin stays dry and keeps producing flakes that end up on your shirt, your pillow, everywhere. Anti-dandruff shampoo doesn't touch it because the problem was never dandruff. I stumbled onto beef tallow while reading about skin biology. The mechanism was straightforward enough that I had to try it. Beef tallow has the same molecular structure as sebum — your skin's own natural oil. When you work it into the beard and press it down to the skin, your body absorbs it completely. It reaches the problem instead of sitting on top of it. Four ingredients: grass-fed beef tallow, raw honey, beeswax, olive oil. No silicones. No synthetic fragrance. Nothing that conditions the hair while ignoring what's underneath it. The flaking stopped. The itch stopped. Dark shirts back in rotation within a couple of weeks. Two years of avoiding a wardrobe problem — and one expensive detour into dandruff shampoo — that had a straightforward fix the whole time. I linked the article I read below — if you've got a beard and dark shirts are becoming a problem, it's worth five minutes of your time.

Where the ad sends people

bare-ritual.com

It's not dandruff. It's your beard.

A guy comes to me frustrated. He went to a dermatologist because his skin was getting worse—dryness, redness, fine lines that shouldn't be there yet.