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We had one question for the founder of the UK's most talked-about hearing aid company: if your hearing aids actually work, why do so many people think it's a scam? His answer surprised us. Daily Health Digest: Let's get straight to it. £149 for a hearing aid. Boots charges £3,995. Specsavers charges £2,500. Why should anyone believe yours actually work? David: Because £149 sounds too cheap. I get it. I completely get it. When everyone else charges thousands and someone comes along at £149, your first thought is: what's wrong with them? Nothing's wrong with them. Something's wrong with the £3,995. Daily Health Digest: Explain that. David: A hearing aid that Boots sells for £3,995 costs about £280 to manufacture. Same components. Same chips. Same technology. The rest? Shop rent. Sales commissions. Marketing. Shareholders. Fancy displays. None of that goes in your ear. I went directly to the manufacturers. Same factories that supply the big brands. Cut out everything in between. That's it. That's the whole trick. Daily Health Digest: So why did you start this? David: Because of my dad. Dad was 73. Proud man. Engineer. Built half of Birmingham's bridges. But he couldn't hear his grandchildren anymore. We all saw it. The TV getting louder. The constant 'what?' The nodding along when he hadn't actually heard. The way he'd gone quiet at family dinners. Mum finally dragged him to Boots. '£3,995,' they said. Dad walked out. Called it bloody robbery. For two more years, he struggled. Missed conversations. Stopped going to his quiz night. Withdrew from everything he loved. Then one evening, my daughter — his granddaughter, she was six — asked him: 'Grandad, why don't you love me anymore?' He hadn't heard her calling his name. Three times. She thought he was ignoring her. Dad cried that night. First time I'd seen that in 40 years. I thought: there has to be a better way. Daily Health Digest: And you think £149 is that better way? David: I know it is. Because I know what's inside those £3,995 hearing aids. You know what happened with mattresses? People paid £2,000 for years. Then online companies started selling the same quality for £400. People thought that was a scam too. Same with glasses. You can get a pair for £30 now that used to cost £300. We're doing the same thing with hearing aids. No shop. No salespeople. No markup. Direct to your door. Daily Health Digest: But how do we know the quality is actually the same? David: Our hearing aids are UKCA certified. That means they've gone through the UK health authorities. Proper inspections. Proper registration. Same process as every hearing aid Boots sells. The registration number is on our website and on the box. The £40 Amazon amplifiers don't have that. The Facebook ads for £30 gadgets from China definitely don't have that. We do. Daily Health Digest: We've seen reviews from people saying they don't work. What do you say to that? David: Most of those people gave up on day three. And I understand why. Here's what nobody tells you about hearing aids — any hearing aid, including the £4,000 ones: Your brain hasn't had proper sound in years. Everything's been muffled and quiet. That's your normal now. When you suddenly send clear sound in, your brain panics. Everything feels too loud. Too sharp. Your own voice sounds strange. It's like walking out of a dark cinema into bright sunlight. Your eyes need a minute. Your brain needs a week. At Boots, an audiologist sits with you and explains all this. We can't do that. So we do something else. Daily Health Digest: Which is? David: We call people. If someone emails us and says these don't work, we don't send an automated reply. Lorraine or Diane picks up the phone and rings them. Lorraine told me last week: roughly ten people a week are ready to send them back on day three. She talks them through it. Ear tips. Volume. The brain adjustment. Twenty minutes. Almost every single one is fine within a week. Daily Health Digest: And if they're not? David: They send them back. 45 days. Full refund. No argument. If they don't work for you after giving them a proper go, you get your money back. Simple. Daily Health Digest: 12,847 customers. You must get a lot of stories. David: Every day. But the ones that get me are always about grandchildren. A man from Manchester rang last month. Jim, 71. He said: 'Three years I've been struggling. For what? Pride? Three years of my wife thinking I was ignoring her.' I hear that every week. People who waited years because they couldn't believe the price. Or because they thought they could manage. They can't manage. Their families know it. They know it. They're just stuck. Daily Health Digest: Last question. What would you say to someone reading this right now who still isn't sure? David went quiet for a second. David: Your grandchildren are growing up. Right now. Today. The whispers. The stories at bedtime. The 'I love you, Grandad.' Those moments are happening. And if you can't hear properly, they're happening without you. My dad lived two more years after getting his hearing aids. Proper years. Engaged years. At his funeral, my daughter spoke about how Grandad always heard her secrets in those final years. Don't wait like my dad did. For £149 and a 45-day trial, what's the worst that happens? They don't work, you send them back, you're exactly where you are now. What's the best that happens? You hear your granddaughter whisper 'I love you.' Our verdict. We went into this expecting to find a catch. We checked the UKCA registration. Legitimate. Same process as every hearing aid on the high street. We read all the online reviews. Thousands of them. We even found an independent review by Dr. Peter Whitmore, a retired NHS audiologist with thirty years' experience. He tested five hearing aid brands with fifty real patients. Published everything. Smart Hearing came out on top. Dr. Whitmore's article is here: www.betterlivingdaily.co.uk/pages/audiologist-tested-all-hearing-aids If you want to try them: trysmarthearing.com/products/smart-hearing-comfort £149. 45-day trial. Get a refund if they don't work. We don't say this often. But this one's real. UPDATE: Since this article was published, Smart Hearing has seen a huge increase in orders from our readers. The company has reached out to let us know they're offering Daily Health Digest readers an exclusive 50% discount for a limited time. Every order includes a 45-day trial at home, 1-year warranty and free insured shipping. If you don't notice clearer hearing within 45 days, just send them back. Check availability here: trysmarthearing.com/products/daily-health-digest-offer Daily Health Digest