Ad copy

I scrolled past this ad for months — and I was wrong to. I'd seen the ads. Beef tallow on your face. Kept scrolling. For months. Then my brother-in-law showed up to Christmas looking about five years younger than he did at Thanksgiving. I didn't say anything. Neither did he. But I noticed. In January I asked him what he'd done. He laughed. Said nothing. Just switched to something with four ingredients. I asked what the four ingredients were. He listed them. Beef tallow, raw honey, olive oil, beeswax. "That's it?" I said. "That's it." I still almost didn't try it. I've bought things online before that didn't work. The pattern is always the same — compelling ad, product arrives, nothing happens, it sits in a drawer. I've done this enough times that I'd basically stopped trying new things. But he looked genuinely different. Not dramatically. Not like he'd had something done. Just like the version of him that exists when he's sleeping well and things are going right. I ordered it. Told myself if nothing happened in three weeks I'd stop. Week one — absorbed in seconds. No greasy film. That alone was different from everything I'd used before. Week two — my wife noticed. I hadn't told her I was trying anything. She just said my skin looked better. Unprompted. In the kitchen. Week four — I looked in the mirror properly for the first time in a while. I didn't look tired anymore. The texture was different. More even. Calmer. I've since told three people. Not because I'm trying to sell anything. Because they asked. Four ingredients. One of them is something your skin already produces. The other three you could find in a pantry. That's the whole thing. Bare Ritual. Link below. P.S. — I scrolled past this ad at least a dozen times. If you've done the same, this is me telling you to stop scrolling.