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Soccer culture takes over SoHo in NYC as Hypebeast Cup lands at 430 West Broadway from June 26 through July 19. Together with @Visa, fans can tap in through 10% off retail purchases when paying with Visa, plus a custom 35mm camera with purchase, while supplies last, interactive activations and a live tracker celebrating every tap in goal throughout the summer. Come for the soccer, stay for the community. Hit the link in bio for more info.