Michael Harrison ad creative
Michael Harrison
Michael Harrison

Inactive· since Mar 4, 2026

8
days it ran
1
relaunches

Ad copy

I've tracked my macros every day for three years. I know exactly what's in every meal I eat. I read ingredient labels the way most people don't bother. I care about what goes into my body. Then one morning I looked at the back of my moisturiser. I didn't recognise a single ingredient past the third one. Dimethicone. Cyclopentasiloxane. Phenoxyethanol. Carbomer. I'd been putting this on my face twice a day for years without once reading what was in it. While being meticulous about everything I put in my mouth. There was something deeply inconsistent about that. My skin at the time was red, congested and reactive. Not dramatically — just permanently not right. Post-workout under the gym lights it looked significantly worse than any man who trained as hard as I did should look. I'd assumed it was just how my skin was. Genetics. Environment. The physical demands of training. I started reading about what those ingredients were actually doing. What I found was this. Synthetic skincare compounds — silicones, synthetic emulsifiers, petroleum derivatives — sit on the surface of your skin because your skin doesn't recognise them as its own. It can't absorb them properly so it works continuously to flush them out. In the process it strips its own natural oil — the sebum that keeps your barrier intact. The barrier gets weaker. Skin gets more reactive. You apply more product. The cycle continues. I'd been doing this for years while thinking I was treating the problem. The logic for what to use instead was straightforward. Your skin is built from saturated fats. Specifically the same saturated fat profile found in beef tallow. Not similar — molecularly identical to your skin's own oil. Which means your skin absorbs it completely. No flushing. No barrier stripping. No cycle. I apply the same scrutiny to my face now that I apply to my food. Four ingredients. Every one of them a whole food my body already knows. The photo on the left is from the gym changeroom eight weeks ago. The right is from this morning. I still track my macros. Now I read my skincare labels too.

I Cleaned My Diet. Forgot My Face.

The problem? Most men have never heard of it. And the $500 billion skincare industry has zero incentive to tell you about a 4-ingredient solution.

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Michael Harrison Ad — Ran 8 Days | Crush Ad Library