Michael Harrison Facebook ad: “Read This If You're Done Accepting It”

About this ad

Meta Ad Library ID

2129869557759528

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

1

Niche

Skincare & Beauty

How we count

Ad text

Someone took a photo of me at my daughter's birthday in September. I didn't know they were taking it. I was laughing at something. Completely unguarded. Full face. When she sent it through later that night I looked at it for a long time. I'm 57. I know I'm 57. I don't have any illusions about turning back the clock. But the man in that photo looked like someone who had given up. Deep lines across the forehead. Crow's feet that had turned into something more significant. Skin that looked worn and depleted in a way that had nothing to do with the smile on my face. I've spent 57 years working hard, staying active, eating reasonably well. I'm not a vain man. Never have been. But there's a difference between accepting that you're getting older and accepting that you look worse than you have to. My father looked like that at 57. He looked like that at 67 too. I decided that night that I wasn't just going to inherit that as my outcome without at least understanding if there was something I could do about it. I spent a few evenings reading properly. Not product reviews — actual biology. Why skin ages the way it does. What drives the visible changes. Whether there was a mechanism that made more sense than the expensive creams my wife had bought me over the years that I'd used for a week and left on the shelf. What I found was more straightforward than I expected. After 35 your skin significantly reduces its production of sebum — the natural oil your skin barrier is built from. That barrier is what keeps moisture in and gives skin its firmness and resilience. Most moisturisers are water-based. Your skin can't absorb water through the outer epidermal layer — it sits on the surface and evaporates. The silicones and polymers create a temporary film that feels like something is happening when it isn't. The only thing that can actually supplement your skin's own oil production is something molecularly similar to that oil. Beef tallow. Same saturated fat structure as human sebum. Your skin doesn't fight it — it absorbs it completely because it already recognises it. I tried it for three months. Sixty seconds morning and night. Four ingredients. Nothing I couldn't pronounce. The photo on the right was taken last weekend by the same daughter. Same man. Three months apart. I'm still 57. I just don't look like I've stopped trying.

Where the ad sends people

bare-ritual.com

Read This If You're Done Accepting It 👆

The problem? Most men have never heard of it. And the $500 billion skincare industry has zero incentive to tell you about a 4-ingredient solution.